In 1969, Siam Electric Industries Co., Ltd. was established jointly with local enterprises, as Sumitomo Electric's first production base of its kind overseas. Initially the company manufactured general-purpose winding wires in the Poochao Plant. In 1992, the Bangpoo Plant was newly established and commenced operations. Siam Electric concentrated its production in the Bangpoo Plant in 1999, and has since supplied high-quality winding wires mainly to Japanese-affiliated manufacturers in Thailand dealing with refrigerants, automobiles, electronic components and household appliances. Currently, Siam Electric has 260 employees, more than 100 of whom are Thai people who have been working for the company for over a decade, 13 employees having served in the company for more than 30 years. Thai managers in charge of plant administration, sales, human affairs and accounting take the lead in company-wide efforts to develop into the world's top winding wire manufacturer.
Siam Electric provides quality control training and safety education programs on a regular basis. In addition, each division frequently holds meetings and discussions, in the awareness that it is important to improve the level of employee job satisfaction in order to continuously produce competitive products. Each morning, "Morning Spirits" is held, an event at which detailed reports are presented on various matters, including employees' physical and mental condition, to ensure better communication.
Such ongoing and diligent efforts to improve quality and employee motivation have led to acquisition of ISO9001 certification in 2002. Amid growing concern about environmental problems in Thailand, the company also obtained ISO14001 certification in 2004. The company's management policy is to contribute to social development through reliable corporate activities. The Sumitomo Spirit is also embraced in Thailand.