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Connect with Innovation

Connect with Innovation

In this tag line, we carry the following message to society:

The Sumitomo Electric Group moves forward hand-in-hand
in its contribution to the development of society
by connecting with continuous innovation.

As part of the Sumitomo Electric Group’s branding strategy, this tag line briefly expresses the value and functionality that the Sumitomo Electric Group provides in the course of developing towards its ideal state of a Glorious Excellent Company.

“Connect” represents our determination to contribute to the development of society by connecting society, stakeholders, and the value generated through our business activities.

“Innovation” represents our endeavor to further refine our core technologies that cover every stage of production from material engineering to manufacturing processes and our entrepreneurship to promptly respond to changes in society.

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