Learn more about the visual identity of the Sumitomo Electric Group.
Sumitomo Electric logo
In formulating its visual identity, the Sumitomo Electric Group identified the four brand values below that underpin Sumitomo Electric’s unique qualities.
- Long-term, continuous perspective with a view to the future
- Serious commitment and integrity
- Respect for diversity
- Creation of new values with an innovative mind
Global design application
The Sumitomo Electric Group’s corporate design was established to convey the brand values (Visionary, Committed, Diverse, Innovative) and visually represent the Sumitomo Electric Group.
The corporate design is intended to standardize the unique image of Sumitomo Electric around the world and strengthen the brand power of the entire Group. Specifically, lines are extended in four directions, as if stretching copper wires, from the igeta mark that symbolizes the Sumitomo Business Spirit such as banji-nissei (Committed). The corporate design also represents the long-term and continuous perspective, the image of a path that leads to the future (Visionary), as well as new businesses and values that are created based on Sumitomo’s copper mine operations (Innovative). The visual identity (VI), including the format, corporate font, and photo style, is applied in accordance with the global design rules.