August 7, 2012 9:10 AM

First Fair of Products from the Tohoku Region Held at the Tokyo Head Office!

Hello! I’m Kobayashi, of the HR & Administration Department.

On Wednesday, June 20, and Thursday, 21, a fair of products from the Tohoku region was held at the Tokyo head office to support areas affected by the Great East Japan Earthquake. This was the first time that we have had such a fair.

On the days of the event, confectionery, noodles, juice and many other products from Iwate, Fukushima, and Miyagi—which were the prefectures most seriously damaged by the disaster—were sold to employees of our company and our group companies. The fair was joined also by Suehiro Shuzo, a Japanese sake manufacturer in Fukushima, selling their excellent sake, which they are really proud of.

Since this was the first time that we had a fair of products from the Tohoku region at the Tokyo head office, we were first not sure how many people the event could attract. However, partly because we had distributed flyers one week before, and also one day before the fair, the event was able to successfully draw many employees of the Sumitomo Electric group (:-).

Many of the products were sold out even on the first day of the event. On the second day, all the products other than sake were sold out before the scheduled closing time, and the event came to a successful end!

We hope that this will not be a one-off event, and that we will continue to hold the event for at least five years. We would like to ask for your continuous support.

I would like to conclude by expressing my appreciation to Fukushima Prefecture Tokyo Office, Miyagi Hometown Plaza, and Iwate Ginga Plaza, which provided generous cooperation for the event.

We are from Fukushima. Thank you very much for shopping!

▲ We are from Fukushima. Thank you very much for shopping!

Miyagi will never give up!

▲ Miyagi will never give up!

Don’t give up, Iwate!!

▲ Don’t give up, Iwate!!

Group photo of all the staff. Thank you very much for your hard work!

▲ Group photo of all the staff. Thank you very much for your hard work!

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