June 22, 2012,11:10 +0900(JST)

Cherry blossom news from Morocco


We have received wonderful news from Morocco.
The cherry tree planted last May at the Kenitra Plant in commemoration of the tenth anniversary of the Morocco business bloomed back in April. The news came with the comment “this is a belated news of the cherry blossoms.”


Cherry blossoms


The reassuring message from Morocco said, "With a climate different from Japan, and with an especially dry year, we were worried that it had died. We were unsure if cherry trees could grow in Morocco, or if it could withstand such an abnormal climate... In all honesty, we thought it may not survive, but our wishes came true with the blooming of such pretty flowers. We will follow the example of this cherry tree and strive to spread our business roots firmly into the grounds of Morocco."


The Moroccan business currently comprises seven plants and approximately 15,000 employees, and it is a linchpin of our group's European wiring harness business.


We wish health and prosperity for those working in Morocco, away from family and friends in a foreign land, and hope that they may, like the cherry tree, develop strong roots and bloom beautifully.

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The president's photographProfile

Masayoshi Matsumoto
President & CEO
Sumitomo Electric Industries, Ltd.


Born in 1944 in Hyogo Prefecture, Masayoshi Matsumoto joined Sumitomo Electric in 1967. After serving as General Manager of Chubu District Office, Managing Director and Senior Managing Director, he assumed office of President and CEO in June 2004.

His leisure activities include jogging, reading and art appreciation. Also a seasoned athlete, he played baseball in junior high school and practiced judo in senior high school. In university, he threw the javelin competitively and participated in all-Japan inter-university competitions.

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