October 2011

October 19, 2011 3:00 PM

A Tour of Tokai Rubber's "San San Delivery Theater " Starts Again This Year

I am Tonari, and I work for the Corporate Citizenship Office at Tokai Rubber Industries, Ltd.

Last time, I wrote about our forestry volunteer event. This time, let me introduce our "San San Delivery Theater."

Performance at a facility for mentally disabled people

▲ Performance at a facility for mentally disabled people

"San San Delivery Theater" is an event presented by Tokai Rubber with the cooperation of Hito-gumi, a popular theatrical group based in Nagoya, Aichi Prefecture. This event is held at a facility for mentally disabled people.

Tokai Rubber began this event in 2008, hoping to contribute to more comfortable life of mentally disabled people and their families. In doing so, we provide opportunities for those with mental disabilities, some of whom have few opportunities to go to theaters to watch plays, to directly experience the pleasure and enjoyment of plays, as well as for their families to enjoy the plays together with them without anxiety.

In FY 2008 and FY 2009, "San San Delivery Theater" was held in 10 locations, selected from among general public applicants, in Aichi Prefecture. In FY 2010, the event was organized in nine locations in Aichi Prefecture and one location in Mie Prefecture. This year, we have plans to hold the event in eight locations in Aichi Prefecture, one location in Mie Prefecture, and one location in Shizuoka Prefecture.

On August 23, "San San Delivery Theater" was held in Kaze-no-oka, a support facility for mentally disabled people. This facility is located in Mie Prefecture, home to our Matsusaka Works. Drawing approximately 100 spectators, the event featured a play of an original script based on "Warashibe-choja," a traditional Japanese tale. The performers used things around them as stage props, attracting the spectators' attention up until the very end.

After the performance, some spectators gave the performers presents that they had made, and asked to shake their hands. Others said "Come visit us again" or "Thank you, Tokai Rubber."

Picture sent as a token of thanks

▲ Picture sent as a token of thanks

"San San Delivery Theater" will celebrate its fourth anniversary this year. Each time we organized an event, we found that staff members of a facility where the event was held were surprised that the spectators concentrated on the performance for as long as one hour. I think this is largely due to the excellent skills of Hito-gumi, a theatrical group that has received many awards. Their concentration makes me realize the truth of the words by group leader Mr. Hitoshi Nagata: "The important thing is not to be unnecessarily conscious of spectators' characteristics. A truly good performance is sure to satisfy spectators."

After holding an event at a facility, we often receive a letter of thanks from a staff member of the facility, as well as letters and pictures from the spectators themselves. These letters almost always include a message of "Come and visit us again."

We receive applications for "San San Delivery Theater" from many facilities. However, we organize the event especially at newly established facilities, and cannot hold the event at all the facilities making applications. We feel very sorry about this. To provide opportunities for many more mentally disabled people to appreciate plays, Tokai Rubber will continue being involved with this event.

 ♪ Related link: TRI Attaka Net (in Japanese)  http://tri.genki365.net/

Tokai Rubber Industries, Ltd.

Tokai Rubber Industries, Ltd.
Tokai Rubber (headquartered in Komaki City, Aichi Prefecture), celebrated its 80th anniversary in 2009. The company supplies industry with rubber products utilizing its composite material technologies and advanced processing technologies, which include not only its core business of auto parts, but also precision parts for office equipment and other industrial materials. The company has expanded its production facilities to eight countries in four core regions of the world, where it aims to maintain uniform quality worldwide and achieve the world's top quality.

Tokai Rubber Industries, Ltd. website: http://www.tokai.co.jp/english/

October 13, 2011 9:30 AM

CSR Activities from WIN-M(Malaysia)

Hello, I am Suriana Hussin, and I work as a training executive at Sumitomo Electric Wintec (Malaysia) Sdn. Bhd.(WIN-M).

Corporate social responsibility (CSR) is a common form of corporate self-regulation integrated into a business model in Malaysia also. The basic concepts of CSR are to assume responsibility for the company's actions and through such activities create a positive impact on the environment, consumers, employees, local communities, and shareholders.

At WIN-M, we have actively participated in CSR activities as a member of Sumitomo Electric. In April of this year, we have donated six units of personal computers to Seksyen 27 secondary school in Shah Alam, Selangor, Malaysia.

More recently, in Ramadan, a Muslim month of blessing marked by prayer and fasting (early August this year), we participated in a charity event with our neighboring companies, Shin-Etsu (Malaysia) Sdn. Bhd. and SCA Hygiene Malaysia Sdn. Bhd. At the event, used clothing was collected to be donated to local orphanage houses and people in need. Besides clothing, food items, such as rice, sugar, milk and flour, were also donated. We received unexpectedly positive response from the local people and our truck was filled with donate stuff. These items were then distributed to respective destinations.

We sincerely hope that these activities can be of some help for people in need and we will conduct CSR activities even more actively for a better future.

Our truck was filled with donate stuff!

▲ Our truck was filled with donate stuff!

At charity event

▲At charity event

Sumitomo Electric Wiring Systems(Thailand)Ltd.

Sumitomo Electric Wintec (Malaysia) Sdn. Bhd.
Since our establishment in 1988, we manufacture magnet wire and degaussing coil. Magnet wire plays an important role in a wide range of fields related to our daily life. Such wire is used as a key component in information-communication equipment, electronic parts for automobiles, industrial motors, household electric appliances, etc.

October 6, 2011 3:40 PM

SEWT becomes first company to receive golden award in anti-drug campaign

สวัสดีค่ะ(Hello), I’m Nucharee.

▲ สวัสดีค่ะ(Hello), I’m Nucharee.

I’m Nucharee of Sumitomo Electric Wiring Systems (Thailand) Ltd. (SEWT).

Thailand is now in the rainy season (June to October); it is drizzling almost every day. In spite of such weather, we at SEWT in Thailand are working hard on a wide variety of social contribution activities. Today, I’d like to write about one of these efforts – our participation in TO BE NUMBER ONE, an anti-drug campaign.

TO BE NUMBER ONE, an anti-drug project led by Princess Ubolratana of the royal family, strives to promote cooperation among all Thai people to eradicate drugs. This campaign is so famous that everyone in Thailand knows about it. Not only SEWT but many other companies and organizations participate in the campaign.

Orientation session for new staff members

▲ Orientation session for new staff members

As part of the campaign, we at SEWT promote various efforts, including raising anti-drug awareness at the company, keeping young people away from drugs, and establishing an anti-drug network outside the company.

Specifically, to raise the anti-drug awareness at the company, we disseminate anti-drug messages via bulletin boards and in-house broadcasting, release pamphlets, and hold orientation sessions for new staff members. As a result of these activities, all of our new staff members have joined TO BE NUMBER ONE, and are now actively engaged in various efforts.

Moreover, in a bid to keep young people away from drugs, we tell them about the fear of drugs by inviting children of our staff members to the company or visiting our neighboring schools. In both cases, we demonstrate our ingenuities to ensure that, while at play they can learn about drugs in an easy-to-understand way.

Awarded trophy

▲ Awarded trophy

Furthermore, to establish an anti-drug network outside the company, we promote a wide range of activities. We visit other companies and invite them to participate in TO BE NUMBER ONE, and promote the campaign via radio. As a result, we have now been appointed by a government organization to support other companies and organizations. In addition, through CSR activities conducted outside the company, we aim to build a stronger sense of solidarity among our staff members.

As noted above, we have been actively promoting drug eradication efforts not only inside but also outside the company. Highly valued for such commitment, in 2011 SEWT became the first private company in the campaign’s 9-year history to receive the golden award. It was very honorable for all of us at SEWT to receive the trophy from the Princess. Our happiness was utterly beyond words.

Our commitment originated from the belief that we could do something for society even if we’re busy working for a company. We were truly pleased that we received the award. We’d now like to enhance the quality of our activities so we can receive the diamond award, which will be bestowed if we strengthen our activities for three consecutive years.

Sumitomo Electric Wiring Systems(Thailand)Ltd.

Sumitomo Electric Wiring Systems(Thailand)Ltd.
We manufacture automotive wiring harnesses and related products. Since our establishment in 1994, we have released products in 12 countries and regions, not only in Thailand, but also in Japan, the U.S. and Africa. We emphasize smooth communication, one example being a weekly lunch meeting held by our president. By offering opportunities for the president and employees to exchange opinions directly, we aim to make our working environment continuously better.