Sumitomo Electric Establishes New Tagline

Sumitomo Electric Industries, Ltd. is pleased to announce that it has established a new tagline as part of its branding strategy. This tagline briefly expresses the value and functionality that the Sumitomo Electric Group provides in the course of developing towards its ideal state of a Glorious Excellent Company.

＜New Tagline＞

"Connect" represents our determination to contribute to the development of society by connecting society, stakeholders, and the value generated through our business activities.

"Innovation" represents our endeavor to further refine our core technologies that cover every stage of production from material engineering to manufacturing processes and our entrepreneurship to promptly respond to changes in society.

We will use this tagline in various media such as advertisements, publications, exhibitions, and catalogs.

* Trademark application has been filed