Japan

November 22, 2016 4:00 PM

Participation in the Osaka Marathon as a Water Station Volunteer!

Hello! I am Fujima of the Public Relations Department.

October 30, the 6th Osaka Marathon was held with support from Sumitomo Electric, and I participated in the event as a volunteer. On the race day, I worked at a water station together with about 20 other volunteers from Sumitomo Electric Group. Being a big event with 30,000-some participants running through Osaka, we prepared many paper cups with drink in them to ensure that runners could get water smoothly. We also collected used paper cups on the road with rakes so they would not interfere with the runners.

I Participated in the Osaka Marathon as a Water Station Volunteer!
I Participated in the Osaka Marathon as a Water Station Volunteer!

While working, I personally felt that the most important role we volunteers could play was to root for the runners. I was at the 17 km water station, where many runners gradually started feeling tired. When I told them while smiling to "Keep it up!" it seemed like their tired faces lit up a little, and that they got a boost of energy and felt "Here I go again!" In addition, some runners encouraged us in return, saying "Thank you very much!" or "Thanks for volunteering!"

"Keep it up!" "Thank you!" --- although these were fleeting statements on the spot between strangers, it was a very warm moment when we shared our hearts. I'd like to participate again next year.
All the runners participating in the event, those who cheered them on, and all the volunteers, thank you for your hard work!

September 7, 2016 9:30 AM

Launch of the Seka-Waku Book Campaign, a Second-Hand Book & CD Collection Campaign to Make Donations

I'm Mitsuhashi of the Administration Div., Tokyo Head Office.

In March at the Tokyo Head Office, we launched the Seka-Waku Book Campaign, which is a second-hand book & CD collection campaign to make donations.

To contribute to society, we have so far conducted a PET bottle cap collection campaign to make donations, introduced the TABLE FOR TWO program*, implemented local clean-up campaigns, and held fairs of local specialties from the Tohoku Region to support the restoration from the Great East Japan Earthquake. The Seka-Waku Book Campaign is our newest initiative following these previous activities.

In this campaign, we collect second-hand books and CDs through cooperation from employees working at the Tokyo Head Office, sell them, and donate the sales to the Japan Committee of the incorporated NPO Vaccines for the World's Children (JCV). Vaccines purchased with this money are provided by the JCV through UNICEF to children in developing countries.

Setting up two collection boxes for this campaign at the Tokyo Head Office, we asked for cooperation from all the staff. As a result, more than 300 second-hand books and CDs were collected by the end of June. These items were collected by the Tokyo Office of Sumiden Friend, Ltd.

We'd like to continue working to make our social contribution activities even more vigorous.

Staff of the Tokyo Office of Sumiden Friend, Ltd.

Staff of the Tokyo Office of Sumiden Friend, Ltd.

* TABLE FOR TWO (TFT) Program:
Administered by the incorporated NPO TABLE FOR TWO International, this program strives to realize a combination of social contribution and health management. In this program, one low-calorie and nutritiously well- balanced menu item is served every day at each participating restaurant or the cafeteria of each participating company. Of the sales, 20 yen per meal is contributed to African countries to cover the cost of school lunches.

Sumiden Friend, Ltd.

Sumiden Friend, Ltd.
Established in July 2008 (head office: Sumitomo Electric's Itami Works). This is Sumitomo Electric's special affiliate company,* established based on the Sumitomo Electric Group Basic Principles for Social Contribution, in order to make a further contribution to society.
* Subsidiary established by a company for the purpose of employing disabled people, based on the Act on Employment Promotion etc. of Persons with Disabilities. To establish such a company, an authorization from the national government is necessary.

August 25, 2016 9:00 AM

Joint Effort with the University of Tsukuba to Support the Career Development of Young Human Resources Expected to Become Doctors - Part 2

Hello! I'm Takeuchi of the University of Tsukuba. Last autumn, we started working on a human resource development project in cooperation with the Agri-Science Department of Sumitomo Electric. Generally speaking, the main focus of industry-university cooperation is on joint research or technology transfer. As a new effort, however, we tried human resource development in the style of project-based learning (PBL). Participants in this project, most of whom were graduate students and postdoctoral researchers, were from a truly wide variety of fields.

Racking their brains with an interdisciplinary approach, the participants worked on the challenge given by Sumitomo Electric. What was desired in this program was for a group of human resources from different fields to conceive unexpected ideas. Moreover, as a member of the faculty, I hope that participants will find something new and achieve growth through cooperation with a company. How have their views about society and occupations changed after working with Sumitomo Electric, facing social (industrial) problems, and engaging in in-depth discussions with members from different fields? I truly look forward to knowing the answer.

Joint Effort with the University of Tsukuba to Support the Career Development of Young Human Resources Expected to Become Doctors
Joint Effort with the University of Tsukuba to Support the Career Development of Young Human Resources Expected to Become Doctors

Below are some comments from participants after the completion of the project.

Hiroyuki Yanagisawa (Graduate School of Pure and Applied Sciences, University of Tsukuba, 3rd year, Doctoral Program)
Although I was overwhelmed at first by the often too lively discussions, I was able to train myself to create ideas through the various activities carried out each time. Thanks to the cooperation with members from different fields, I've obtained many new perspectives.

Hiroshi Yoshino (Graduate School of Humanities and Social Sciences, University of Tsukuba, 5th year, Five-Year Doctoral Program)
The project has made me truly realize that logical thinking developed through research activities is considerably useful, even in the world of business, and that interaction between doctoral-level students from different fields leads to the creation of high-level and diverse innovation.

*The affiliations are those at the time the comments were provided.

We would like to continue to consider how to use the unique views and thinking abilities of young human resources expected to become doctors for the benefit of society (and the world of business). We would like to express our sincere appreciation for the invaluable opportunity of working with Sumitomo Electric.

August 23, 2016 9:00 AM

Joint Effort with the University of Tsukuba to Support the Career Development of Young Human Resources Expected to Become Doctors - Part 1

Hello! I'm Baba of the Agri-Science Department. Let me introduce Sumitomo Electric's joint effort with the University of Tsukuba to support the career development of young human resources expected to become doctors.

From October 2015 to February 2016, we carried out a joint project in cooperation with the University of Tsukuba's Global Leader Career Development Network*. In this project, together with young human resources expected to become doctors, we worked on the marketing and branding of agriculture-related business. Although the main purpose of this effort was to provide support for the career development of such human resources through an internship program, it also served as a good opportunity for us to review some of our new, ongoing projects from a wide variety of perspectives. Serving as the instructor for this project was Professor Atsushi Kogoma from SANNO Institute of Management.

Joint Effort with the University of Tsukuba to Support the Career Development of Young Human Resources Expected to Become Doctors
Joint Effort with the University of Tsukuba to Support the Career Development of Young Human Resources Expected to Become Doctors

At the report meeting held on February 18, project participants gave presentations to 30 employees of Sumitomo Electric about what they had considered, which was followed by a very lively Q & A session. Expertise in linguistics, physics, chemistry, biology, and the arts, the participants had a number of unique points of view, leading to many new discoveries. The report meeting concluded with the presentation of project completion certificates to the participants.

In the next article, I'll introduce some of the comments from the participants in this project. I sincerely hope that all participants will take advantage of their experience of working together with Sumitomo Electric and fully demonstrate their capabilities in the future.

*University of Tsukuba's Global Leader Career Development Network
The network has been established for the purpose of providing support for the career development of young human resources of the University of Tsukuba who are expected to become doctors. Designed mainly for graduate students and postdoctoral researchers, the network provides global leader career development seminars (education/training programs), and opportunities to participate in long-term internship programs.

April 12, 2016 10:30 AM

Participation in Volunteer Activity for Restoration from the Great East Japan Earthquake - Part2

Hello again! I am Okazaki of the Human Resources & General Administration Group, Hitachi Area of J-Power Systems Corporation (JPS). I would like to continue my report on our participation in the volunteer activities.

On the second day, at the Minamisoma Municipal Disaster Reconstruction and Restoration Volunteer Center in Fukushima Prefecture, about 30 people, including us, again participated in volunteer activities.

There were two requests that day, and we cut down trees in gardens and cleaned up, as we had done on the previous day. We needed to cut down several trees with diameters from 30 to 100 centimeters. However, since we had not received any specific training in using chainsaws, we cut down branches from fallen trees and carried them to a disposal place. Some trees were more than 10 meters tall, so we kept close communication with those around us to ensure safety.

In the area where we worked this time, decontamination was underway, making us recognize once again that it will take a lot more time before the restoration is complete. Hitachi City in Ibaraki Prefecture, where we live, actually suffered damage from the earthquake and tsunami, too, and received warm support from many people. To return the favor as much as possible, I would like to continue joining volunteer activities like this.

A group photo of participants in front of  Minamisoma Municipal Disaster Reconstruction and Restoration Volunteer Center

A group photo of participants in front of Minamisoma Municipal Disaster Reconstruction
and Restoration Volunteer Center

J-Power Systems Corporation

J-Power Systems Corporation
J-Power Systems Corporation (JPS), headquartered in Tokyo, was established in July 2001, and in April 2014 became a wholly owned subsidiary of Sumitomo Electric Industries, Ltd. The company offers comprehensive services from research, development, design, manufacturing, and sales to installation of electric power cables, overhead power transmission lines, and their related systems. Through these business activities, JPS supports a stable and environment-friendly power supply for an advanced energy society. The company will continue to strive to become a world top-class cable manufacturer that contributes to the protection of nature and the creation of a comfortable society.

April 12, 2016 10:00 AM

Participation in Volunteer Activity for Restoration from the Great East Japan Earthquake

Hello! I am Okazaki of Hitachi Human Resources & General Administration Group of J-Power Systems Corporation (JPS).

For two days on October 1 and October 2, 2015, 17 staff members - those newly employed in the Hitachi Area and their instructors - participated in volunteer activities for restoring Minamisoma City, Fukushima Prefecture from the Great East Japan Earthquake, as part of the training program for new employees.

Such volunteer activities are conducted in areas where preparation is underway to lift evacuation directives (i.e. areas where it has been confirmed that the annual accumulated dosage is 20 mSv or less). The Minamisoma Municipal Disaster Reconstruction and Restoration Volunteer Center draws about 200 volunteers from across Japan every week, accommodating various requests from residents, such as cutting down trees and mowing weeds in their gardens and cleaning up their houses.

On October 1, about 30 people, including us, engaged in volunteer activities. We cut down trees and mowed weeds in gardens, and dismantled plastic greenhouses. Being unfamiliar with such work, confusion sometimes arose, but we worked very hard with our first priority on safety. After the work was completed, local residents gave us appreciative words in tears, making us realize the significance of our volunteer activities once again. Not only new employees, but the other members too spent significant moments like these.

Participation in Volunteer Activity for Restoration from the Great East Japan Earthquake
Participation in Volunteer Activity for Restoration from the Great East Japan Earthquake

April 12, 2016 9:30 AM

Participation in Reed-Cutting on Lake Biwa!

Go-anzen ni (Maintain safety)!
I am Isomichi of the Itami Sales Branch, SEI Business Creates Inc.

On Sunday, January 31, I was invited by Mr. Maeda and Mr. Fujimoto, senior employees at my workplace, to join the campaign of cutting down reeds on Lake Biwa, held in Otsu City, Shiga Prefecture.

Sumitomo Electric, which served as a special sponsor for the 71st Lake Biwa Mainichi Marathon, held on Sunday, March 6, actively participates in environmental preservation activities for the lake, including the reed-cutting campaign. Although the reed field was very wide, almost all the plants were quickly cut down by the approximately 500 participants present, making the field very clean again.

Participation in Reed-Cutting on Lake Biwa!
Participation in Reed-Cutting on Lake Biwa!

I hear that some of the cut reeds were used as torches in a ceremony in March to pray for safety at the start of the lake's sightseeing season. Meanwhile, the fields are left to dry for a while after the reeds have been cut, and then burned off. I hear that this means other weeds' seeds and disease germs are also burned, which helps new reeds to sprout in spring and leads to the regeneration of very large fields of reeds.

Mr.Maeda (left) and Mr. Fujimoto (right)

Mr.Maeda (left) and Mr. Fujimoto (right)

It has been said since long ago that reeds function to clean the water. My participation in the reed-cutting campaign this time served as a good opportunity for me to learn more about reeds and water sources. Some water from Lake Biwa flows into the Yodo River, and the water is used as a valuable resource by those living along the river. I feel that it is significant that not only residents living around Lake Biwa, but also that so many others benefitting from the lake are engaged in environmental preservation activities.

If there is another opportunity to participate in such an environmental activity, I want to volunteer for it again.
Why don't you participate in such activities too?

May 28, 2015 8:55 AM

We Participated in Akasaka-Aoyama Cleanup Campaign!

Go-anzenni (Maintain safety)! I'm Tokita of the Tokyo Office of Sumiden Friend, Ltd.

Members of the Tokyo Office of Sumiden Friend, Ltd.

▲ Members of the Tokyo Office of Sumiden Friend, Ltd.

It has been one year since the Tokyo Office of Sumiden Friend, Ltd. was opened in May 2014 at the Tokyo Head Office of Sumitomo Electric. Time really flies!
Since this is the first time for us to do business with other than Sumitomo Electric's Works, we first did various new things in a trial and error manner. The first thing we worked on was the main business of Sumiden Friend, namely greenery business (installation and maintenance of ornamental plants). For this one year, we have been steadily expanding the range of our businesses, including cleanup of meeting rooms on each floor of the head office.

Meanwhile, since the opening of our Tokyo Office, we have been a regular participant in the Akasaka-Aoyama Cleanup Campaign, which is held by Minato Ward, Tokyo, where the Tokyo Head Office is located. We engage in this cleanup campaign together with local residents and companies.
In Akasaka and Aoyama, which I'm sure many people want to visit, we continue picking up garbage conscientiously for about one hour on each occasion. Although it may seem that there is no garbage, we often find a lot of empty cans and cigarette butts under plants in the streets.

Picking up garbage!

▲ Picking up garbage!

Commemorative photo with Akasakamen, Akasaka's goodwill ambassador

▲ Commemorative photo with Akasakamen, Akasaka's goodwill ambassador

While picking up garbage, we can enjoy communicating with other participants, making the event even more significant and valuable. We would like to continue to participate in this activity, aiming for perfect attendance at every occasion of this campaign.

Sumiden Friend, Ltd.

Sumiden Friend, Ltd.
Established in July 2008 (head office: Sumitomo Electric's Itami Works). This is Sumitomo Electric's special affiliate company,* established based on the Sumitomo Electric Group Basic Principles for Social Contribution, in order to make a further contribution to society.
* Subsidiary established by a company for the purpose of employing disabled people, based on the Act on Employment Promotion etc. of Persons with Disabilities. To establish such a company, an authorization from the national government is necessary.

March 27, 2015 9:15 AM

Ceremony to Provide Monetary Contributions to University Courses and Financial Support for Academic and Research Activities

Hello, everyone. I am Kawasaki of the secretariat of the SEI Group CSR Foundation.

In April 2009, the SEI Group CSR Foundation was established with the purpose of contributing toward the development of human resources and the promotion of academic activities in various fields both in Japan and overseas. In February 2010, the foundation was certified as a public interest incorporated foundation.

As introduced in this blog last year, one of our main activities is to provide monetary contributions to university courses and financial support for academic and research activities. On Tuesday, March 3, we held a ceremony to provide monetary contributions to university courses and financial support for academic and research activities. The event was attended by 12 university course instructors, and 14 academic and research instructors.

At the ceremony

▲ At the ceremony

At the ceremony

Instructors reporting their research

▲ Instructors reporting their research

Instructors reporting their research

These university courses and academic and research activities have been selected from among many applicants after rigorous examination. We truly look forward to their future research results.

At the ceremony, instructors from university courses selected as new recipients of our monetary contributions explained their courses. In addition, instructors from university courses that had received our donations in the past reported the research results that they had achieved so far. We were very pleased to hear them say that our support was truly useful for their research.

We would be very happy if our activities turn out to be helpful, if only a little, for research that will contribute to the future development of society.

Commemorative group photo of all the ceremony attendants

▲ Commemorative group photo of all the ceremony attendants

For details on the foundation's activities, please visit the following page:
♪ Related link:SEI Group CSR Foundation

February 10, 2014 1:32 PM

Participation in the Tokamachi City Environmental Fair

Hello. I’m Kamimura of the management department of Chuetsu Sumidenso, Ltd. in Japan.

▲Pictures drawn by children whose fingers were stiff due to the cold weather

On Sunday, October 27, the annual Tokaimachi City Environmental Fair was held at Echigo-Tsumari Art Field in Kinar, an interaction facility at Echigo-Tsumari. We began to join in this event in 2008, making this year’s participation our sixth time.

Tokamachi City, home to our plants, strives to create environmentally-friendly communities. The Tokamachi City Environmental Fair is held annually to encourage people in the city to consider environmental problems, such as global warming, as issues they should be personally concerned about. This fair consists of booths set up by companies, a second-hand sales event hosted by a consumers’ association, a section providing the hands-on experience of making zori (Japanese sandals) out of used clothing, and other programs.

This year, unfortunately, it was chilly in the morning, with light rain and wind from around noon. Still, the event drew approximately 2,000 people, much more than last year. Among them, about 160 people visited our booth, which was more than double of last year!

This year, our booth comprised a panel discussion regarding our environmental efforts, including a section where visitors were able to make rockets using disposable covers for wet umbrellas, and a darts game using the rockets.

▲What number is he aiming at?

Children enjoyed themselves by trying out the darts game many times and drawing pictures on their rockets. (Since it was really chilly on the day of the event, the children’s fingers were so stiff from the cold that they seemed to have some difficulty drawing pictures!)

In addition to us, nine other organizations also set up booths at the event. The sections featuring the exhibition and sales of eco-friendly products, the demonstration of pellet stoves, and the hands-on experience of making flat thonged sandal made out of used clothing were crowded with visitors which made us feel that the environmental awareness among the citizens are increasing.

Since this event serves as a good opportunity for us to consider environmental problems, we would like to continue participating in the future.

▲Happy about winning a prize for participating

▲Rockets

Chuetsu Sumidenso, Ltd

Chuetsu Sumidenso, Ltd.

Chuetsu Sumidenso, Ltd., a subsidiary of Sumitomo Wiring Systems, Ltd., was established in 1987 as a manufacturer of wiring harnesses mounted as in-vehicle components. The company is headquartered in Ojiya, Niigata Prefecture.

December 16, 2013 2:22 PM

Lecture at Kagakukan-Daisuki-Club

Hello, I’m Okuda, a Senior Assistant Manager of Analysis Technology Research Center at Sumitomo Electric in Osaka, Japan.

On Sunday, October 20 at the Osaka Science Museum, I had an opportunity to introduce part of Sumitomo Electric’s research activities to members of the Kagakukan-Daisuki-Club*1 (KDC), a citizen’s group consisting of junior/senior high school and university students and working adults who study science at the museum. This lecture drew approximately 20 persons, including students from Osaka City Higashi Senior High School, which is designated as a super science high school (SSH*2).

Prior to the lecture, I was asked by the event organizer to ensure that the lecture would serve as an opportunity for young people with an interest in science to know that there were future careers in which they could continue what they liked doing. In this regard, I spoke from the perspective of how useful school science classes were for actual manufacturing.

On the day of the event, I described the history and business activities of Sumitomo Electric, and explained about the development of superconductive materials and magnesium alloys, as well as about the analysis jobs available at my organization, the Analysis Technology Research Center. Some audience members asked me specific questions concerning our development challenges, indicating that they had listened to me very attentively. I hope that the lecture will encourage participating students to consider their future careers.

Following the lecture, I visited the Osaka Science Museum’s exhibition section regarding the science history of Osaka, which included an explanation of the history of Sumitomo’s copper rolling business. At other sections, I was able to actually touch the exhibited items and try various experiments, making the museum tour very interesting and fun. Why not visit the Osaka Science Museum one day?

*1: The Kagakukan-Daisuki-Club holds monthly meetings, where members can listen to lectures from researchers, such as university professors, carry out experiments using easily obtained items, and make handicrafts. In addition, when an event is held at the Osaka Science Museum, they demonstrate simple experiments using handmade tools so that visitors to the museum will become more familiar with science.

*2: Super science high school (SSH) is designated by the Ministry of Education, Culture, Sports, Science and Technology as a high school with an emphasis on the teaching of technologies, science, and mathematics.

♪ Related link:Web site of the Kagakukan-Daisuki-Club  http://www2.hamajima.co.jp/~fhert/

October 8, 2013 11:56 AM

We Participated in Akasaka-Aoyama Cleanup Campaign

Hello, I’m Kanehira of the HR & Administration Div., Tokyo Head Office in Japan.

Recently we took part in the Akasaka-Aoyama Cleanup Campaign, the local cleanup initiative organized by the Akasaka Regional City Office in Tokyo. This was the third time for us to participate in the campaign. This time, we helped clean up the area around Akasaka-Mitsuke Station, where our Tokyo Head Office is located. This is an area where we walk on our daily commutes, making us committed to the cleanup with even more vigor than usual!!

Although we had not been aware of it in our daily commuting, there was garbage in various out-of-sight places, such as under plants. The campaign was held at the end of June and it was rather hot, but all participating members worked very hard and collected much garbage.

The next cleanup campaign will not be held until autumn. Once the campaign is resumed, we would like to continue to participate in it.

I found some garbage!!

▲I found some garbage!! 

 “A lot of garbage is here.” “Yeah...”

▲ “A lot of garbage is here.” “Yeah...”

Here

▲ Here there’s so much garbage thrown away from cars...

Commemorative photo of participating members. Thank you very much for your commitment!

▲ Commemorative photo of participating members. Thank you very much for your commitment!

October 1, 2013 7:14 PM

Second Fair of Products from the Tohoku Region Held at the Tokyo Head Office

Hello, everyone! I’m Futatsugami of the HR & Administration Div., Tokyo Head Office.

At the Tokyo Head Office last year, we began holding a fair of products from the Tohoku region for employees of our group companies, in order to support the region’s reconstruction from the Great East Japan Earthquake. This year, the fair was held on Thursday and Friday, June 20 and 21, to contribute to revitalization of the region.

Now that more than two years have passed since the tragedy, it is said that “two types of winds” are blowing in the affected areas: the fading of people’s memories of the disaster; and harmful rumors causing further damage to the areas.

Actually, I myself was born in the coastal area of Iwate Prefecture, which suffered immense damage from the tsunamis. This has given me even stronger determination than other people to contribute to the Tohoku region’s reconstruction. To remind employees at our group companies of the affected areas by selling products from the Tohoku region, at the fair I yelled out to attract as much attention as possible!!

Sold on the day of the event were snacks, noodles, beverages, Japanese sake, and many other items from Iwate Prefecture, Fukushima Prefecture, and Miyagi Prefecture. Kamome-no-tamago, a well-known sweet cake from Iwate Prefecture, was sold out on the first day. Japanese-style pickles from Miyagi Prefecture were also very well received. Some employees who had bought Saru-nashi juice from Fukushima Prefecture on the first day bought the product again on the second day. Thanks to cooperation from employees, all products were sold out :-).

By demonstrating some ingenuity, such as presenting up-to-date information on the affected areas, we would like to hold the fair to further promote understanding of the importance of support for the areas. Moreover, since sightseeing in the Tohoku region is also a form of support in reconstructing the affected areas, we also would like to promote PR efforts for sightseeing in the region. We will continue doing our best to blow away the “two types of winds”!!


Saru-nashi juice is very popular!

▲Saru-nashi juice is very popular!

 Thank you very much for your usual cooperation!

▲ Thank you very much for your usual cooperation!

Je-je! Iwate was the first prefecture to sell out all its products!

▲Je-je! Iwate was the first prefecture to sell out all its products!

Commemorative photo of staff members. Thank you very much for your commitment!

▲Commemorative photo of staff members. Thank you very much for your commitment!

September 3, 2013 5:51 PM

Participated in Clean-Up Campaign of the Area around the Ebie Mudflats

Hello, readers!! I am Suizu of the Safety & Environment Group of the Osaka Works.

Scorching summer days are continuing and the singing cicadas are becoming louder and louder, making us feel even hotter :-(.
(By the way, I heard that most of the cicadas found in Osaka City are Cryptotympana facialis.) Please take care not to get heatstroke!!

As part of the SWITCH Plus Campaign, we in the Safety & Environment Group of the Osaka Works began engaging in volunteer activities three years ago. This year, on Sunday, June 9, we participated in a clean-up campaign (organized by NPO Gomingo Osaka) for the area around the Ebie mudflats, on the left bank of the Yodo River. The campaign attracted 82 people, five of whom were from Sumitomo Electric.

The target place was located right under the recently opened part of the Yodogawa-Sagansen expressway. Although it was a very muggy day, participants continued picking up garbage in their designated areas silently. Some participants carried away abandoned bicycles, tires and other heavy items, while others found hazardous wastes such as spray cans.

I was very surprised to find that participants included a dozen people from Saudi Arabia on a sightseeing trip in Japan.

In the approximately two-hour activity, 49 bags of waste were collected. I heard that much more waste is generated when it rains, because the waste is carried from upstream. The activity enabled us to feel a sense of achievement of preventing so much waste from flowing into the sea, as well as a sense of completion of heavy work, making the get-together after the activity (among Sumitomo Electric members) even more fun! :-))

If you know anyone you think might be interested in this volunteer activity, please don’t hesitate to contact us.

May 16, 2013 1:57 PM

Award ceremony of the 10th New “A Brief Message from the Heart” Letter Contest

Hello! I am Matsumura from the Public Relations Dept. of Sumitomo Electric Industries, Ltd., Japan.

On Sunday, April 21, the award ceremony of the 10th New “A Brief Message from the Heart” Letter Contest was held at the Maruoka Gymnasium in Maruoka-cho, Sakai City, Fukui Prefecture. A total of 63,745 entries were received for this year’s contest, whose theme was “Arigato (Thank You).” The ceremony was attended by contestants who won Honorable Mention or higher award. Since 1994, the Sumitomo Group has supported this contest and its former “A Brief Message from the Heart” Letter Contest, hosted by the Maruoka Cultural Foundation, due to its connection with Maruoka-cho. Masatomo Sumitomo, the founding father of the Sumitomo family, was born in Maruoka, in Echizen Province (now Maruoka-cho, Sakai City, Fukui Prefecture). I attended the award ceremony on behalf of Sumitomo Electric, a member of the Sumitomo Group.

Prizes were awarded to a total of 218 entries. At the ceremony, some prize-winning works, including five works that won a Grand Prize, were read aloud by students from Maruoka Junior High School in Sakai City. When each work was read aloud, I was moved by its own unique message of thanks. The ceremony was very impressive.

At the end of the ceremony, all attendees enjoyed singing together the song Arigato (Thank You), written by poet Mikiro Sasaki and composed by singer-songwriter Hitoshi Komuro, who were on the award selection committee.

Award Ceremony

▲Award Ceremony

This contest has now reached a 20-year milestone since the former “A Brief Message from the Heart” Letter Contest has begun. The theme for next year’s contest is “Wasurenai (Never Forget).” Entries are being received now. Why not enter the contest! For entry information, please visit: http://maruoka-fumi.jp/ippitsu.html (in Japanese)

May 13, 2013 10:47 AM

We participated in Minato City’s Akasaka-Aoyama Cleanup Campaign!

Hello, I’m Kobayashi, of the HR & Administration Dept.

Nine staff members from the Tokyo head office took part in the Akasaka-Aoyama Cleanup Campaign organized by the Akasaka Regional City Office on Thursday, April 18, and helped clean up the area around Tokyo Metro Akasaka Station in Minato City. This was the first time for us to participate in Minato City’s local cleanup campaign since our head office was relocated to Motoakasaka from Shibaura.

Under a clear blue sky, a total of 78 people from local residents’ associations and local companies, including us, worked hard to clean up streets and called for no littering and no smoking while walking on sidewalks.

In cooperation with local residents and the Akasaka Regional City Office, we will continue helping to keep our local streets safe and clean. In May, we will work hard to clean up the area around Aoyama 1-Chome Station.

Time for a cleanup!

▲ Time for a cleanup!

Ah, there’s some trash here…

▲ Ah, there’s some trash here…

Sorting out collected trash

▲ Sorting out collected trash

After working hard, we pose for a group photo.

▲After working hard, we pose for a group photo.

May 7, 2013 10:09 AM

Market to Support Reconstruction of Affected Areas

Hello! I’m Matsumura, of Public Relations Department.

On April 22nd and 23rd, a market was held at Sumitomo Building, where the Head Office (Osaka) is situated, in order to support reconstruction of areas affected by the Great East Japan Earthquake. I participated in the event as a sales staff member. Held jointly by Sumitomo Chemical Co., Ltd., and Sumitomo Electric Industries Ltd., this was the third anniversary of the introduction of this market. On the day of the event, various items from Aomori Prefecture, Iwate Prefecture, Fukushima Prefecture, and Miyagi Prefecture, such as snacks, noodles, juice, and sake, were sold to members of the Sumitomo Group.

 On the day of the event – helping at the Fukushima Prefecture booth

▲ On the day of the event – helping at the Fukushima Prefecture booth

Since this was the third time that this event had been held, there were many repeat customers saying, “I’ll take this one; I bought it last time and it was very delicious.” In addition, some others bought items after hearing good stories about them, though I’m not sure where such rumors were generated. :-) The event was very successful.

Unfortunately, some people were not able to obtain items they had wanted to buy, because the items were sold out. As a sales staff member, I felt sorry for such people, although at the same time I was very happy that the items were so popular! :-))

I hope that I can be of some help at the market again next time. I also hope that you will continue to support this event.

At the Aomori Prefecture booth

▲ At the Aomori Prefecture booth

President Matsumoto also purchased some items

▲President Matsumoto also purchased some items

April 26, 2013 5:59 PM

SEI Group CSR Foundation Holds Party for Scholarship Students

Hello! I’m Ikeda of the secretariat of the SEI Group CSR Foundation(*).

The SEI Group CSR Foundation provides scholarships for international students studying in Japan. In FY 2012, we granted scholarships to 16 students. The other day, inviting four such scholarship students who recently completed their masters programs at the end of March, we held a party to celebrate their two years of hard work and asked them about their research results and future aspirations.

All four are students in science-related majors. What impressed us most was that, although they came from China or Taiwan, they spoke Japanese fluently and explained their research activities passionately. Prior to the party, we showed them around Sumitomo Yuho-en garden in Kyoto, although it was a little bit early to enjoy cherry blossoms. At the party, they also said that they were moved by the beauty of the garden.

Although the four students all had made different career choices, we would be very happy if they utilize what they have learned in Japan and contribute to society.

(*) SEI Group CSR Foundation
The foundation was established in April 2009 for the purposes of contributing to developing human resources and promoting academic activities in various fields both in Japan and overseas. The foundation was certified as a public service corporation in February 2010.
Website:SEI Group CSR Foundation Website

April 5, 2013 6:38 PM

Participated in the Osaka International Women’s Marathon as Volunteer Roadside Attendant!

Hello! I’m Fukuda of SEI Business Creates, Inc.

The Osaka International Women’s Marathon, which is loved as a herald of spring in Naniwa (Osaka), was held on January 27, 2013, Sunday. I participated in the event again this year as a volunteer roadside attendant. I began to join this activity with employees from Sumitomo Electric, and this year marked our 32nd participation.

This year’s race doubled as a trial for the IAAF World Championships in Athletics to be held in Moscow in August. In addition to a full marathon, in which 500 athletes competed, the 2013 Osaka Half Marathon was held, in which 5,000 runners participated.

Providing security

▲Providing security

I worked as a roadside attendant at the areas around the 12 km and 33 km marks, which both half and full marathon runners passed through. With approximately 30 volunteers, I spent about six hours in chilly weather conditions at a temperature of 4C˚, taking care of bicycle parking, guiding spectators, installing traffic signs, and doing other activities to ensure a smooth race operation.

While engaged in the volunteer activities, we, of course, never forgot to cheer on the runners! Seeing Noritaka Fujiyama, a member of Sumitomo Electric’s athletics club, running, we called out to him “Keep it up!” Obliging us, he performed well enough to come second place in the men’s division of the registration of the Japan Association of Athletics Federation.

I hear that approximately 3,000 persons participated in this year’s event as volunteers. As one of them, I believe that I was able to contribute in some small way to making the event even more exciting.

With other volunteer staff members

▲With other volunteer staff members

February 1, 2013 1:15 PM

Participated in Cleaning Campaign for River in Kumatori Town

Hello, everyone! I’m Mr. Mukoyama of the Planning Section, the Administrative Department of Sumitomo Electric Fine Polymer Inc.

On October 20, a cleaning campaign for a river in Kumatori Town was held. We began to participate in the campaign last year.

On the day of the event, under a fresh, clear autumn sky in October, many people from various companies and other organizations in Kumatori joined the campaign. From our company, 11 members participated and began to clean the river at 9 o’clock in the morning. Carrying in our heart the pride of being a member of the Sumitomo Electric Group, we were fully ready to contribute to the campaign!

Clean-up

▲Clean-up activity

The Mide River, which was cleaned in the campaign, originates from the lush green Okuyama-Ameyama Nature Park. Running through Kumatori Town, Izumisano City, and Kaizuka City, and finally reaching Osaka Bay at Nishiki-no-hama, this is a small river with a total length of approximately 12 km. For water quality, it was ignominiously ranked among the five worst rivers in Japan for several successive years. Subsequently, the river was ranked as the worst in Japan in 2007, and the worst in Osaka Prefecture in 2008. However, I hear that the situation is improving through today’s measures regarding water cycle restoration. The cleaning campaign was conducted this time at the upper basin of the Mide River, where industrial waste that was believed to be illegally dumped, rather than domestic waste, was observed. (Even though the situation surrounding the river is improving, I hear that the amount of the waste collected in the campaign amounted to approximately 1 ton!)

While engaging in the campaign, perhaps thanks to the efforts that had been made thus far, we were able to spot frogs and fish. In addition, many Japanese fireflies can now be seen along the Mide River, compared to other places in Kumatori Town. I’m looking forward to observing them in the early spring.

With Jump-kun

▲With Jump kun

At the closing ceremony of the campaign, we took commemorative photographs with Jump-kun, a mascot character for the PR of Kumatori Town. Depicted on the surface of a manhole in Kumatori, Jump-kun is an idol to the people of the town. All the participants in the campaign were really pleased to see the mascot. After the end of the ceremony, all of us returned to our company dormitory and had a barbeque for lunch. We had not participated in a volunteer activity for quite some time. It was especially rewarding to enjoy lunch together after working for other people and our town! Increasing our affection for the town where we work, the campaign served as a very good opportunity to deepen our interactions with other members of our company. We were happy to be able to spend such a significant holiday.

I hear that this campaign will continue to be held every autumn. I’m looking forward to participating in it again!

December 25, 2012 1:23 PM

Sumitomo Electric’s Volleyball Club Contributing to the World

Hello, everyone! I’mYokota, a reporter from Sumitomo Electric’s volleyball club.

I’m pleased to announce that Sumitomo Electric’s volleyball club has donated 72 volleyballs to the Japan Volleyball Association and the Japan Volleyball Bank.

The Japan Volleyball Bank is engaged in gathering old volleyballs and other volleyball equipment and donating them to foreign organizations. By recycling as many damaged volleyballs as possible, rather than just disposing of them, the organization contributes to raising children’s awareness of environmental preservation issues and developing their mindset of mottainai (a sense of regret concerning waste).

Donated volleyballs

▲Donated volleyballs

Our volleyball club has traditionally been using volleyballs very carefully. The official volleyball is changed every year, and we use former volleyballs for practice purposes. As a contribution to the Japan Volleyball Bank, however, we have decided to select volleyballs in relatively good condition from among our practice volleyballs and donate them.

As an expression of appreciation for the volleyballs that have supported our club for so many years, all the club players put them in a bag. We are sincerely pleased that the donated balls will be used somewhere in the world and they will help broaden the circle of people who love volleyball. Sumitomo Electric’s volleyball club will continue to make concerted efforts to contribute to society through volleyball.

■Website of the Japan Volleyball Bank: http://www.ballbank.net/english/index.html
■The Japan Volleyball Bank’s activity report: http://www.ballbank.net/index.php/blog/index/2012/11/1

December 17, 2012 7:06 PM

We have received two foreign students for internship!

“Selamat pagi”
“Pagi”
With these greetings, the morning begins.

I’m sorry for not introducing myself sooner. I’m Higuchi from Recruitment Group, Human Resources Department, HR & Administration Division.

I’m sure that many of you have often heard of internship programs. Put simply, they give students the opportunity to gain work experience. As part of our social contributions, Sumitomo Electric Industries, Ltd. has for many years offered placements to more than 10 students every year mainly in our research-related groups. On top of that, we have now decided to provide internship opportunities for foreign students too. This year, we received two foreign students in the Human Resources Dept. - one from Indonesia and the other from Pakistan.

Internship students

▲Internship students

The internship program was held for two weeks from August 27, on the theme of preparing PowerPoint documents to help job-hunting students understand our broad range of business activities. The program began with an overview of our company, followed by vigorous efforts to collect the necessary information, including conversations on the situation in each of our businesses, visits to our plants, interviews with our foreign staff, and a look at our training system. Meanwhile, as the host organization, we were also quite busy preparing for the program, partly because we were not used to receiving foreign students. We needed to ensure that pork-free dishes were available for lunch at our cafeteria. We also needed to make arrangements at short notice to ensure that alcohol would not be served at the get-together. Although they were regarded as adults in their own countries, they were regarded as minors in Japan. Moreover, although people say that globalization is in progress, there are few opportunities in Japan to use English on a daily basis. We were able to learn a lot by communicating with the two students, who were better at English than at Japanese.

They used the PowerPoint documents that they made in accordance with the theme to give their presentation. They performed magnificently; firstly their presentation skills were superb and attracted the audience strongly, and secondly their design was excellent. I later found that both of them had attended lectures on design and presentation at their universities. This served as the base for their outstanding presentation.

This noteworthy internship program ended after two weeks. The two students commented that although the program was very useful and helped them improve their Japanese proficiency, they were sorry that the period was so short. I sincerely hope that they will continue to grow and develop.

September 25, 2012 1:06 PM

Students from a Prefectural High School in Hiroshima Visited Us!

Hello, everyone. I am Fujima of Tokyo H&R Group, H&R Section, H&R Administration Dept.

On August 1, 37 students from a prefectural high school in Hiroshima visited us at our Tokyo head office. The visit was part of the Top Leader High School Support Program promoted by the Hiroshima Prefectural Board of Education. The program is designed for students of prefectural high schools designated as top leader high schools to establish independent study habits and adopt a more ambitious attitude toward the realization of their high career goals. The program includes a visit to a university and a company located outside Hiroshima Prefecture, and we began working together on the program a year ago.

The visit began with an explanation of the structure of the manufacturing industry and our businesses, followed by a business game among students. Divided into teams of five or six students, they made designated products of paper and then tried to sell them. The teams competed against one another in sales. Since each team needed to think about the structures of material procurement and mass production, the game served as a good opportunity to experience some actual jobs carried out at a manufacturing company.

The game was characterized by some challenges that are often observed in actual business scenes: the number and type of tools provided in advance varied among the teams, the product sales price and material purchase price fluctuated, and the amount of provided information depended on sales. Although we had slightly worried at first that the game might be too difficult for high school students, all the participants were ambitious enough to work on the game, cooperating well with each other and devising ways and means to solve various problems.

Some of the responses to the questionnaire conducted for the game were along the lines of “The game helped me learn about jobs carried out at a manufacturer,” “Cooperating with group members, I enjoyed learning about society,” and “This is what I’ve never experienced in my daily life. It was impressive.” It seems that the game helped raise their interest in manufacturing.

We would be happy if we could help them understand about manufacturing, which we think they are not familiar with in their daily lives. We look forward to their bright future!

Teams are seriously engaged in the business game!

▲ Teams are seriously engaged in the business game!

What price can they sell the products they have made?

▲ What price can they sell the products they have made?

September 14, 2012 9:00 AM

Cooperating with Work Experience Program for Junior High School Students

Hello, everyone. I’m Sekiguchi of the HR & Administration Group of SEI Optifrontier Co., Ltd.

Every year at our Saitama Works, we provide cooperation with a work experience program for local junior high school students. This year, we received three second-grade junior high school students for two days, August 1 and 2, providing them an opportunity to experience some of the jobs carried out at our company.

The program began with education on safety and business manners, as well as a tour of our optical fiber cable manufacturing plant. This was followed by actual experiences of cross-section measurement testing of drop cables, and slip processing.

Cross-section measurement testing is an important process in which a cross section of a finished cable is displayed on a monitor screen where software programs are used to confirm whether the internal structure of the cable meets the designated standard values. Although there were many items to be checked, the students worked hard on this tough task. I was very impressed with their concentration.

For the slip processing, the students were asked to register the used amount and stock amount of delivered materials. Using a bar-code reader, the students processed the data for hundreds of slips. Understanding the importance of the material flow, they worked on this task steadily and seriously.

It seems that this work experience program served as a good opportunity for the students to think about their future and careers. I hope this experience will help them find what they really want to do in their future. Also, I’d be happy if I can someday welcome the students who experienced the program at our company as new employees. I look forward to such a day.

Students conducting cross-section measurement testing

▲ Students conducting cross-section measurement testing

Student doing a slip processing

▲ Student doing a slip processing

SEI Optifrontier Co., Ltd.

SEI Optifrontier Co., Ltd.
SEI Optifrontier Co., Ltd. was established in July 2010 as a result of the merger of Toyokuni Electric Cable Co., Ltd., Sumiden High Precision Co., Ltd., and the design and manufacturing teams of the Lightwave Network Products Division of Sumitomo Electric Industries, Ltd. We manufacture mainly optical fiber cables, optical connectors, optical fiber fusion splicers, and tools for network construction. We make our utmost efforts to manufacture and develop products to serve as the cornerstone of the information society.

Website of SEI Optifrontier Co., Ltd.  http://www.seof.co.jp/english/

September 12, 2012 9:20 AM

Participating in Seashore Clean-Up Volunteer Activity

Hello, everyone. I’m Oshima of the Safety & Environmental Dept. of Sumitomo Wiring Systems, Ltd.

Headquartered in Yokkaichi City, Mie Prefecture, our company manufactures mainly wiring harnesses for automobiles and electronic equipment.

Let me introduce a clean-up activity on the Yoshizaki Seashore, the city’s only natural seashore. We began participating in this activity three years ago.

To attract sea turtles once again, this clean-up activity was launched by those concerned about the dispersal of waste that had drifted to the seashore, where sea turtles used to lay their eggs. The clean-up activity is held on the first Sunday of every month by the Yokkaichi Sea Turtle Conservation Association. On top of encouraging our staff on a daily basis to actively participate in the effort, we designate one day a year as a special day to attract many more participants in the effort.

Clean-up activity

▲Clean-up activity

This year, June 3 was designated as the special day, with a total of 37 persons from our company, including staff member’s families, engaged in the activity. The day of the event was a bit cloudy, and a perfect opportunity to clean the seashore. Approximately 150 people, including members of the conservation association, many volunteers and groups of children, picked up waste such as wood that had drifted ashore, PET bottles, styrene foam, and other resin items, as well as metal items. Although June and July are the season when sea turtles lay their eggs, such waste prevents the turtles from coming ashore. Especially after heavy rains during the rainy season and typhoons, many objects are carried from the upper reaches of the river to the shore. Although pieces of wood that have drifted to the seashore are just natural objects, they are a formidable enemy for sea turtles trying to crawl ashore.

Group photograph to commemorate the event

▲Group photograph to commemorate the event

With the weather gradually getting hotter and hotter, the participants continued cleaning up for about an hour, collecting waste equal to about two truckfuls. Sweating, the participants were offered cold beverages by our company. This was followed by an environmental seminar delivered by a professor from Mie University on the ecology of dolphins and whales. A wide variety of lectures are held every month as part of the clean-up activity. The professor spoke in an easy-to-understand manner so that many children participating could understand the lecture. This was very good for the fathers of family members participating, like me.

When our company first participated in this clean-up effort two years ago, it was confirmed that loggerhead turtles laid their eggs for the first time in seven years, but unfortunately, no such confirmation has been made since then. However, in the hope that loggerhead turtles will return again to the seashore of Yokkaichi City to lay their eggs, we’d like to continue this activity together with the local residents.

Sumitomo Wiring Systems, Ltd.

Sumitomo Wiring Systems, Ltd.
Sumitomo Wiring Systems, Ltd. was established in 1917 as a company to manufacture electric wires. Based on our technologies developed through the manufacture of electric wires, we manufacture wiring harnesses for automobiles and a wide variety of related products in more than 30 countries around the world. The word “connection” presents not only our products’ function, but also the concept we emphasize. Highly valuing all forms of connections with the environment, local communities, the world, and among people, we would like to establish relationships of trust.
Website of Sumitomo Wiring Systems, Ltd.  http://www.sws.co.jp/en/

August 27, 2012 6:15 PM

From the Foot of Mt. Fuji...Part 2

Hello! I'm Miyajima from Minami-Hakone Seminar House.
Last year, I wrote about Create Taiyo, a welfare service provider for disabled people. Let me tell you again about the facility.

We exhibit and sell Create Taiyo's items in an area right next to the front gate of the seminar house. After I introduced these items on this website last year, sales almost doubled. We were amazed at how influential the Smile Relay was! As we are engaged in supporting sales of their items, we are happy that many visitors to the seminar house actually purchased them.

And here's more surprising news! Last December, Create Taiyo donated to us an excellent bench they had made themselves as a token of their appreciation. The 135cm-wide bench has now been installed in the area next to the sales section at the seminar house. Many people sit on the bench while waiting for a taxi or just to relax. It is a really comfortable bench!

The donation ceremony was attended by the people who actually made the bench. They read the donation list out loud in unison. They must have practiced reading the list out loud many times. Thank you very much!

Create Taiyo donates a bench to one of their partner organizations every year to commemorate Disabilities Week. In 2011, we had the honor to be selected by them.

Donation ceremony

▲ Donation ceremony

Photograph of staff members of Create Taiyo and the seminar house taken after the donation ceremony☆

▲ Photograph of staff members of Create Taiyo and the seminar house taken after the donation ceremony☆

Under the Basic Act for Persons with Disabilities, Disabilities Week is designated as the week from December 3 to 9 every year (I'm ashamed to say that I didn't know which week...). As indicated on the website of the Cabinet Office of the Government of Japan, the basic principles of the Act are as follows: all persons with disabilities shall have the right to be respected for their individual dignity and be assured of a livelihood appropriate to that dignity; all persons with disabilities, as members of society, shall be provided opportunities to participate in all fields, including social, economic, and cultural fields; no one shall be allowed to discriminate against persons with disabilities or act in a way that will infringe their rights and benefits based on their disabilities. In accordance with these principles, Create Taiyo is engaged in outstanding work every day, with consideration given to each person's character. At the seminar house, we will continue to support Create Taiyo!

I have a favor to ask of the Sumitomo Electric Group. If you come to the Minami-Hakone Seminar House, please drop by the sales section for Create Taiyo's items in the area right next to the front gate. They have a wider variety of items with a new line-up. Also, please have a seat on our comfortable bench. We look forward to welcoming you! :-)

August 7, 2012 9:10 AM

First Fair of Products from the Tohoku Region Held at the Tokyo Head Office!

Hello! I’m Kobayashi, of the HR & Administration Department.

On Wednesday, June 20, and Thursday, 21, a fair of products from the Tohoku region was held at the Tokyo head office to support areas affected by the Great East Japan Earthquake. This was the first time that we have had such a fair.

On the days of the event, confectionery, noodles, juice and many other products from Iwate, Fukushima, and Miyagi—which were the prefectures most seriously damaged by the disaster—were sold to employees of our company and our group companies. The fair was joined also by Suehiro Shuzo, a Japanese sake manufacturer in Fukushima, selling their excellent sake, which they are really proud of.

Since this was the first time that we had a fair of products from the Tohoku region at the Tokyo head office, we were first not sure how many people the event could attract. However, partly because we had distributed flyers one week before, and also one day before the fair, the event was able to successfully draw many employees of the Sumitomo Electric group (:-).

Many of the products were sold out even on the first day of the event. On the second day, all the products other than sake were sold out before the scheduled closing time, and the event came to a successful end!

We hope that this will not be a one-off event, and that we will continue to hold the event for at least five years. We would like to ask for your continuous support.

I would like to conclude by expressing my appreciation to Fukushima Prefecture Tokyo Office, Miyagi Hometown Plaza, and Iwate Ginga Plaza, which provided generous cooperation for the event.

We are from Fukushima. Thank you very much for shopping!

▲ We are from Fukushima. Thank you very much for shopping!

Miyagi will never give up!

▲ Miyagi will never give up!

Don’t give up, Iwate!!

▲ Don’t give up, Iwate!!

Group photo of all the staff. Thank you very much for your hard work!

▲ Group photo of all the staff. Thank you very much for your hard work!

June 19, 2012 10:01 AM

Participation in the Family Sports Festival by the Association of Physically Disabled People

Opening ceremony (a player makes the “fair play” oath)

▲ Opening ceremony (a player makes the “fair play” oath)

Greetings! I’m Muraoka, of the HR & Administration Group, Osaka.

Every year, together with staff from our neighboring companies (Sumitomo Metal Industries, Ltd. and Sumitomo Chemical Co., Ltd.), I participate in the family sports festival and the mandarin orange picking held by the Association of Physically Disabled People based in Konohana Ward.

Let me tell you about the family sports festival which was held in such fine weather on Sunday, May 13.

The family sports festival, which was held for the 48th time this year, is held every May in the playground of an elementary school in Konohana Ward, in a bid to promote interaction with physically disabled persons and their families, to improve their health through sports, to develop their mental strength and independence, and to create opportunities that will lead to their further participation in society and contribution to their communities.

Fishing-like game

▲ Fishing-like game

This year, approximately 130 people participated in the sports event. Divided into groups of those with limb disorders, those with hearing and speech disorders, those with visual disorders, elementary school students and younger, and guests (other participants), they participated in 18 activities, such as a wheelchair relay, a fishing-like game, and a balloon-breaking game. I was truly impressed that together, everybody enjoyed the games very much.

While supporting the event as a game preparation staff member and photographer, I participated in the race for the bun and the fishing-like game as a member of the guest and staff group. I had a great fun time.

I’ll participate in this event again in the future when time allows. I hope that, while promoting interaction with disabled people and their families, I can be of some help to them.

April 4, 2012 7:50 PM

Participated in the Junior Volleyball Class

Coaching with a smile

▲ Coaching with a smile

Hello! I’m Inobe, of the Hybrid Products Division, Sumitomo Electric.
I am also a member of the Osaka Works’ Volleyball Club.

Having been invited as an instructor by the Athletic Association of Shimizu Kita District, Fukui City, which is my hometown, I participated in the Junior Volleyball Class, which was held on February 19.

I was a little worried about how many young people in my hometown would come. But on that day, as many as 40 elementary and junior high school students gathered to take our lesson. I was touched.

Junior high school students and elementary school students practiced separately. In coaching junior high students, who already had a firm technical foundation in volleyball, we gained enthusiasm in coaching as they soaked up our advice. We were able to enjoy a mini game between the instructor team and junior high team, though there were moments when we on the instructor team got excited enough to forget that we were playing the match with junior high students, especially when our captain, Ishida, who had played fantastically as a receiver in ordinary games, beautifully blocked an attack from the student team.

Coaching on receiving

▲ Coaching on receiving

Children playing excitedly

▲ Children playing excitedly

Since it was the first time for many of the elementary school children to play volleyball, we made a drastic change in the initial schedule and started by making them get used to the ball. Osaka Works’ Volleyball Club has held a Class for mother’s volleyball teams in nearby communities, but this was the first experience for us to coach someone from scratch. This experience made us painfully aware of the efforts of those who coached us when we were amateurs.

 

The scheduled time quickly finished, leaving some coaching items unfinished, but if we were able to convey the joy of volleyball, then that was for me an achievement greater than anything.

It was also a fruitful and rewarding day for all of us instructors when we experienced the children’s innocent inquisitiveness and responded to their unexpected reactions and questions.

I would like to express my gratitude to the people of the Athletic Association of Shimizu, Kita District, Fukui City who held the volleyball class and invited me as an instructor, as well as the elementary and junior high school students who participated in the class. Thank you all very much.

We will continue our devotion to volleyball while conveying what is good about the sport. We look forward to your continued encouragement and support for Osaka Works’ Volleyball Club


 ♪ Related link: Osaka Works’ Volleyball Club Website (in Japanese)  http://www.sei.co.jp/osaka_vb/

March 28, 2012 4:40 PM

Training cooperation on Planning Support for the Introduction of Solar Power

Study tour of premises equipment

▲ Study tour of premises equipment

My name is Kubota, and I am in charge of the Solar Power Generation Project at Nissin Electric Co., Ltd.

Upon request by the Pacific Resource Exchange Center (PREX), our company has cooperated with “Training on Planning Support for the Introduction of Solar Power,” one of Japan International Cooperation Agency (JICA)’s various support activities for developing countries. In line with this, 17 trainees from 14 Asian and African countries visited Nissin Electric’s head office in Ukyo-ku, Kyoto City, on February 13.

That day, after attending lectures on photovoltaic power generation systems and power conditioners, the trainees, shivering from the cold, went on a study tour of equipment and products on the premises. In the Q&A session, the trainees enthusiastically asked questions that made me feel their passion. I’ll be truly happy if they can make use of what they learned in this training in their future efforts.

Nissin Electric will continue its active commitment to international contributions through activities like this.

♪ Related link:
Pacific Resource Exchange Center (PREX)
  http://www.prex-hrd.or.jp/index_e.html
International Cooperation Agency (JICA)  http://www.jica.go.jp/english/index.html

Nisshin Electric Co., Ltd.

Nisshin Electric Co., Ltd.
Nisshin Electric is an electric machinery and apparatus manufacturer specializing in various electrical products so that everyone can lead a comfortable and smooth daily life. Specifically, we manufacture and sell electric power equipment (receiving and transforming facilities and phase modifying equipment), control systems, and charged particle beam-orientation equipment for such facilities as electric power companies, industrial buildings & factories, expressways, and water treatment plants. More recently, we have also put efforts into development and delivery of photovoltaic power generation systems. Nisshin Electric’s official website: http://nissin.jp/e/index.html

March 12, 2012 10:05 AM

Last athletics practice session of fiscal 2011 held for local junior high school students in Itami City

Hello! I am Takagi, of the Precision Wire Sales Department, Sumitomo (SEI) Steel Wire Corp.
Every year, Sumitomo Electric organizes monthly athletics practice sessions for junior high school students in Itami City for four months from November to February. Being a member of the company’s athletic club, I have participated in this program as a coach for the past two years. Each time I look forward to meeting junior high school students on the practice ground.

Everyone smiling during the practice

▲ Everyone smiling during the practice

On Saturday, February 18, we held the last athletics practice session for this fiscal year. Despite the cold mid-winter weather, approximately 100 students from Itami City took part in the event.

Members of the athletic club created a selection of training exercises for the students, and in the session sometimes ran and jumped with them - things that we are not accustomed to. Track and field is a sport difficult to teach. It is not easy to express each movement of the body in words. However, the participants attentively listened to what we said and did it the right away. To our delight, they said: “This is really interesting. We will try this at school, too.” Although we are inexperienced as coaches, we did our best to help them. Hearing these words, we felt our efforts were rewarded. In addition, we also learned from them by listening to their simple questions and frank comments typical of junior high school students and by observing their running styles.

At the end of each practice session, the participants, divided into several teams, run a relay race. Athletic club members also formed a team and took part in the race. Although we thoroughly enjoyed it, we ran so seriously that we forgot about the cold. The next time the members and students meet again, we could be competing against each other as athletes in a track and field event during the athletics season!

This athletics practice program also provides us with the opportunity to meet many local citizens. Sumitomo Electric athletic club members are very happy to be able to take part in these community service programs, in addition to participating in competitions as athletes.
Our athletics practice program of fiscal 2011 ended in success. I look forward to communicating with local people in similar activities in the next fiscal year.

Students and club members jogging together

▲ Students and club members jogging together

♪ Related link: Athletic Club Website http://www.sei.co.jp/trackfield/ (Japanese)

February 23, 2012 3:45 PM

Volunteering at the Osaka International Women’s Marathon

During security duty

▲ During security duty

Hello, I’m Fukuda, of SEI Business Creates, Inc.
I serve as a volunteer roadside attendant for the Osaka International Women’s Marathon held every January. I join this activity with over 20 employees from my company, and this year marked our 31st participation.

This year’s race attracted extra attention as a pre-Olympic trial, and some 400 athletes competed in the race through the streets of Osaka City. In chilly weather conditions, we spent six hours providing security, guiding supporters and assisting with traffic control and other activities to ensure trouble-free competition among the athletes.

Sometimes strong winds blew roadside planters or signboards onto the course, and occasionally spectators’ hands almost touched an athlete (which could disqualify the athlete if she were actually touched). As roadside attendants we were required to respond carefully to every situation, and we all did our very best.

Cheering on the runners during security duty is another important role of attendants. The athletes nodded appreciatively as we called to them, “Keep it up!” They all looked very beautiful, striving toward their goal of completing the race.

We have only this one chance per year, through volunteering, to meet some of our fellow company members in person. Every year we part by saying, “Thanks for the great job! Take care, and see you again next year!” I hope I can take part in this activity again next year, as well as the year after next and for many more years to come, so that I can be among those happy faces seeing each other again in good health.

Group photo of all members

▲ Group photo of all members

February 6, 2012 5:45 PM

Inviting High School Students on a Factory Tour

Observing the manufacturing process

▲ Observing the manufacturing process

Hello, everyone. I am Takahashi; I work for the Hard Materials Development Department of Sumitomo Electric Hardmetal Corporation.

On December 22, 2011, we hosted a factory tour for five students and their teacher, Mr. Yahagi, from Osaka Prefectural Sumiyoshi High School.

The school has been designated a Super Science High School (SSH) by the Ministry of Education, Culture, Sports, Science and Technology, and they have been working on chemical vapor deposition of diamond as an SSH research theme. In April last year, we received an inquiry from Mr. Yoshii, a member of the research team, via our website. As a company manufacturing and selling synthetic diamonds, we were pleased to be able to make a contribution to high school science education. This is how our relationship started.

In addition to exchanging e-mails with them, in September I gave a lecture on diamond synthesis at the high school to assist their research activities. We thought it would be difficult for high school students to synthesize diamond, given their constraints in terms of time and equipment. However, they tackled the challenge aggressively, and succeeded!

Having heard that their SSH project was reaching the final phase, we decided to provide them with an opportunity to observe the production facilities at our plants located on the premises of Sumitomo Electric’s Itami Works. This was an exceptional event; ordinary visitors are normally not allowed to enter the plant. On the occasion of the factory tour, the students in turn gave a presentation on their research results, followed by an active question and answer session. They asked many pertinent questions, which indicates how hard they had worked on their diamond synthesis experiments.

The exchanges with these highly-motivated students who are determined to pursue science reminded us of our own high school days, refreshed our minds and further motivated us to carry on our research and development activities.

We wish them every success in all their future endeavors.

Commemorative photo of all participants

▲ Commemorative photo of all participants

♪ Related Link: Osaka Prefectural Sumiyoshi High School Website (Japanese)
  http://www.osaka-c.ed.jp/sumiyoshi/

Sumitomo Electric Hardmetal Corporation

Sumitomo Electric Hardmetal Corporation
In April 2003, Sumitomo Electric Hardmetal Corp. was established as a manufacturer specializing in cutting tools. Exercising its agility and adaptability, the Company has since begun to offer unique products and excellent services to customers in Japan and around the world. Its core products include cutting tools, such as the cemented carbide tool “IGETALLOY” and the sintered cubic boron nitride (CBN) tool “SUMIBORON,” and optical parts for laser beam machines. Currently, Sumitomo Electric Hardmetal engages in product development and manufacturing, while the Hardmetal Division of Sumitomo Electric takes charge of product planning and marketing for domestic and overseas markets.

Sumitomo Electric Hardmetal Corporation Website : http://www.sumitool.com/global/

January 23, 2012 10:15 AM

The 12th TRI Charity Concert

Hello, I'm Tonari,and I work for the Corporate Citizenship Office at Tokai Rubber Industries, Ltd.(TRI)

Let me talk about the TRI Charity Concert today. This concert was first held in 2000 to commemorate the 70th anniversary of TRI's establishment. As part of our social contribution activities, each year we invite to the concert local residents who win tickets by lottery.

On Sunday, November 6, 2011, we held the 12th TRI Charity Concert at Komaki-shi Shimin Kaikan. Despite the rainy weather, the concert venue was almost full, with 1,120 guests. We again invited world-renowned maestro Kazuyoshi Akiyama as conductor, and violinist Yasuko Otani as soloist. She is one of the most famous violinists in Japan and often appears on TV. Since it was publicized that the concert program would include two great violin concertos, by Mendelssohn and Tchaikovsky, performed by Ms.Otani, the concert attracted much attention; the lottery was highly competitive, with 3,500 applications.

The purpose of the charity concert this year was to support survivors of the Great East Japan Earthquake. We made it clear that donations from guests would support the non-profit organization Ashinaga's fund-raising efforts to help children orphaned by the Great East Japan Earthquake and tsunami; we placed a donation box at the concert hall entrance. Thanks to the generosity of many people, we were pleased to collect 400,000 yen, exceeding the previous year's amount.

The charity concert, which marked its 12th year this year, has become a pillar of TRI's community contribution activities. We will continue holding this event in the future.

TRI Charity Concert

▲ TRI Charity Concert

Donation box at entrance

▲ Donation box at entrance

Tokai Rubber Industries, Ltd.

Tokai Rubber Industries, Ltd.
Tokai Rubber (headquartered in Komaki City, Aichi Prefecture), celebrated its 80th anniversary in 2009. The company supplies industry with rubber products utilizing its composite material technologies and advanced processing technologies, which include not only its core business of auto parts, but also precision parts for office equipment and other industrial materials. The company has expanded its production facilities to eight countries in four core regions of the world, where it aims to maintain uniform quality worldwide and achieve the world’s top quality.

Tokai Rubber Industries, Ltd. website: http://www.tokai.co.jp/english/

January 13, 2012 2:50 PM

Sumiden Sizai Kakou volunteers at the table tennis championships for the physically disabled

I am Terasaka; I work for the Administration Department of Sumiden Sizai Kakou Co., Ltd.

This year, through major natural disasters such as the Great East Japan Earthquake on March 11 and Typhoon Talas (No. 12), I was reminded of the importance of family ties. This year I was also cheered by the happy news of Nadeshiko Japan's winning the FIFA Women's World Cup. I sincerely hope that next year will be a good one.

The International Class Division Table Tennis Championships for the Physically Disabled is held every November at Osaka City Maishima Sports Center for Persons with Disabilities. Sumiden Sizai Kakou's Osaka Office does volunteer work for the championships every year, with Sumitomo Electric's Osaka Works and other organizations based in Konohana-ku. The championships, a two-day event, is held with participation of wheelchair players and players with limb impairment from around the country.

The volunteer work includes ensuring that the event runs smoothly, by picking up balls that fall from tables and handing them to players during practice sessions and games; calculating and posting scores, and distributing boxed meals to players. Each year, the volunteer work is done by about 100 people from companies based in Konohana-ku, 5 members from Sumiden Sizai Kakou and 9 members from Sumitomo Electric's Osaka Works.

Through this volunteer work, I am always impressed not only by players' excellent table tennis skills, but also by their great sportsmanship, shown through their passion and commitment to win and their attitude of praising their opponents with applause after games.

Every time I see them playing full out, I feel as if we volunteers were being given a pep talk, like "you are not working hard enough!"

photo

Sumiden Sizai Kakou Co., Ltd.

Sumiden Sizai Kakou Co., Ltd.
The Osaka Office of Sumiden Sizai Kakou Co., Ltd. focuses on recycling business, including recovering discarded electrical wire and recycling coating materials. In the strong belief that environmental conservation efforts with a global perspective should be part of corporate social responsibility, the Company strives to contribute to society by recycling industrial waste and reducing negative environmental impact.

Sumiden Sizai Kakou Co., Ltd.’s website: http://www.sei-skc.co.jp/ (Japanese)

December 12, 2011 3:55 PM

We introduce a TABLE FOR TWO program, which allows everyone to easily contribute to society

How do you do, everyone? I'm Masumi Suzuki of Tokyo HR Group.
Today let me tell you about the TABLE FOR TWOTWO (TFT) program, which was introduced at a cafeteria at our Tokyo head office on October 3.

Launched in autumn 2007, TFT is a social action program run by TABLE FOR TWO International, a nonprofit organization founded in Japan. Under the concept of "A donation of 20 yen per meal in developed countries leads to one meal in developing countries," the program is designed to address the problems of obesity and lifestyle-related illnesses in developed countries as well as hunger in developing countries — Ethiopia, Uganda, Rwanda, Malawi and South Africa. Many companies and organizations participate in this program to contribute to society and support health management of their staff members.

The program was publicized using this poster one week before it was launched

▲ The program was publicized using this poster one week before it was launched

With the support of Tokyo Catering Co., Ltd., our cafeteria service provider, a TFT menu that meets the TFT guidelines (low-calorie, well-balanced healthy menu including many vegetables) is offered daily at our cafeteria and 20 yen is donated from the sale of each meal.

To prepare for the introduction of this program, we publicized the program through posters one week before and distributed fliers the day before. Maybe through such efforts, the TFT menu has been popular among health-conscious people and people on diets.

Everyone is enjoying TFT meals

▲ Everyone is enjoying TFT meals

I choose a TFT meal every day because I'm on a diet.

▲ I choose a TFT meal every day because I'm on a diet.

We intend to keep offering TFT menus that will focus not only on low calorie content but also on tastiness.

It has been only one month since the program was introduced at our cafeteria, but I hope that it will give everyone an opportunity to think about the current state of African countries far away from Japan as an issue close at hand.

♪ Related link: TABLE FOR TWO website  http://www.tablefor2.org/tft_usa/

December 6, 2011 4:50 PM

A.L.M.T. TECH Inc. participates in Sakata Industry Fair

Hello, I'm Tsuchida, and I work for the General Affairs Group of A.L.M.T. TECH Inc.

Our booth at Sakata Industry Fair

▲ Our booth at Sakata Industry Fair

Sakata Industry Fair is a business exhibition held by Sakata City Government, Yamagata Prefecture every autumn to promote local businesses and revitalize local industries. A.L.M.T. TECH Inc. has participated in this exhibition from its inception.

Although our company is in its 11th year since its establishment, considering the history of our forerunner, which established its plant in Sakata City, our ties with the city date back 65 years. Such being the case, as part of our contribution to the local community, and with the hope of blending more into the community by letting the local people know more about us, we have exhibited our products and organized an event for children at this industry fair.

Specifically, we organized a metal weight comparison quiz event for the fair this year, which was held on October 1 and 2. At this event we let visitors experience the difference in specific gravities between tungsten/molybdenum (basic materials for our products) and general-purpose metals. The event succeeded in attracting many visitors, ranging from children to the elderly. We are planning to organize a new event that will be enjoyed by many visitors to the fair next year.

As part of our community contribution initiatives, we have also donated black pine seedlings and arranged volunteer tree planting.

In Sakata City, trees have been planted to protect houses and fields from wind and sand. Although a great black pine windbreak forest stretches along the coastline, inside Hikarigaoka Park in Sakata City there was an area where no black pine trees grew. Upon a request from the city government in 2008, we donated 400 black pine seedlings to be planted in the area. The seedlings were planted by a total of 150 people, including local elementary school children, NPO organization members and our company staff. Initially those seedlings were 30 cm high, but now, three years later, they have grown to be one meter high and are gradually beginning to play a role in preventing wind and sand. We have renewed our determination to grow neck and neck with these thriving black pine trees.

400 black pine seedlings donated to Sakata City

▲ 400 black pine seedlings donated to Sakata City

Now the trees have grown to be one meter high.

▲ Now the trees have grown to be one meter high.

A.L.M.T. TECH Inc.

A.L.M.T. TECH Inc.
In the year 2000, A.L.M.T. TECH Inc. was established as a manufacturing subsidiary of A.L.M.T. Corp., which was formed from a merger of Tokyo Tungsten Co., Ltd. and Osaka Diamond Industries Co., Ltd. A.L.M.T. TECH Inc. manufactures refractory and electrode electronic components and other types of electronic components using tungsten and molybdenum materials, as well as functional components, such as heat sink, heavy metal and ceramics components using copper tungsten, copper molybdenum and AlSiC materials. Our products are used as leading-edge parts and processed products for information and telecommunication facilities, automobiles and various other products in a wide range of areas.

A.L.M.T. TECH Inc's Website (Japanese)
http://www.allied-material.co.jp/company/affiliate/allied-tech/

December 2, 2011 4:35 PM

Osaka Works’ Volleyball Club Participates in the 12th Zao Cup

I'm Komoto and I am in charge of operational management of Osaka Works' volleyball club.

Osaka Works' volleyball club participated in the 12th Zao Cup, held on October 9 and 10 at Tohoku Ricoh Tohoku Kaikan Arena in Shibata-machi, Miyagi Prefecture, an area devastated by the Great East Japan Earthquake, which is still fresh in our memory.

Tohoku Ricoh, from the Tohoku region, were our opponents in the final at the National Sports Festival of Japan held in Chiba Prefecture last year, and they have always been close competitors. Immediately after the Great East Japan Earthquake, on the request of other volleyball teams across Japan, our club took a leadership role in collecting and sending donations to Tohoku Ricoh team members who were affected by the disaster. At the All-Japan Corporate Team Championships held in Yamagata Prefecture last July, we also led a project that produced "recovery support" T-shirts and donated a part of the sales proceeds to affected areas through a tie-up with sports-goods manufacturers and other teams. Although the amount of donations was small, I hope it was of some help.

Opening ceremony

▲ Opening ceremony

Until last year, the Zao Cup has been held every year in early spring with the participation of volleyball teams from the Kanto and Tohoku regions. However, the event was postponed until autumn this year because of the impact of the disaster. This year's Zao Cup was made possible through the enthusiasm of Tohoku Ricoh's volleyball team, which hoped that a nine-man volleyball event would be held to help pray for the recovery of the disaster-stricken areas. The 12th Zao Cup was thus held with the participation of the previous year's top-ranked teams — Tohoku Ricoh (Miyagi), Yokogawa Electric (Tokyo), Sanden (Gunma) and Sumitomo Electric (Osaka).

The officials who devoted themselves to organizing this year's event included those who lost their parents and parents' homes to the tsunami. All the players and team staff were impressed to see all the officials and indeed the entire local community working together to make the event a success.

The local Tohoku Ricoh volleyball team won the Zao Cup this year. I believe this victory can be attributed to the combination of their determination to win and the enthusiasm of the local volleyball association and residents who committed themselves to organizing the event.

Our team, consisting primarily of young members, finished in third place, because their performance level was not quite good enough. But the club members were able to visit the affected areas themselves, gain first hand information that would otherwise have only been available through news reports, and realize the scale of the damage and what they should do as members of society.

We hoped that we would be able to encourage, cheer up and bring a smile to the local people by playing full out. Instead, the spectators encouraged us with their warm applause and cheers while we were playing. We are truly grateful to have had such a happy experience.

We will grow from this experience and work hard to meet your expectations at the next competition. We feel honored if we were able to cheer up and offer hope to people in the affected areas by playing our hearts out.

Taking this opportunity, I would like to express my deep gratitude to the local residents and many other people who cheered us on. I am also grateful to Miyagi Volleyball Association, Tohoku Ricoh and many other people who helped organize this event. Osaka Works' volleyball club will keep participating in activities to support the reconstruction of the disaster stricken areas and contribute to the local communities.

Finally, we will participate in two major competitions soon — Sakurada Memorial Corporate Team Tournament (Sakurada Cup) to be held in Toyota City, Aichi Prefecture on December 3 and 4 this year, and the All-Japan General Championships to be held in Osaka City from January 27 to 29 next year. We will all do our best in the competitions and would appreciate your support and cheers.

Hang in there, Japan!! Hang in there, Tohoku!! We will do our best!!


 ♪ Related link: Sumitomo Electric's volleyball club's website (Japanese)  http://www.sei.co.jp/osaka_vb/
 ♪ Related link: Tohoku Ricoh's volleyball team supporters' website (Japanese)   http://www.zephyr.dti.ne.jp/~lesath/

November 24, 2011 11:10 AM

CSR Report

Efforts introduced in this report

▲ Efforts introduced in this report

Hi! I'm Sakai, an administrator of this blog.

In October, Sumitomo Wiring Systems, Ltd. released the SWS CSR Report 2011(in English).

On October 6, the efforts of Sumitomo Electric Wiring Systems (Thailand) Ltd. were reported on this blog. In a special article in the CSR report titled "Feature For the Future, For the Earth,Thailand CSR-Activity," further details of these efforts are provided. The CSR report is available at the company's website. Please check it out :-).

Sumitomo Electric Industries' CSR Report 2011 is available on the website of Sumitomo Electric Industries. In a special article in the CSR report titled "SEI CSR EYE," the main focus is placed on research and development. The article features the efforts of the NEXT Center, and explains the Micro Smart-Grid Demonstration System as concrete examples. Moreover, the report introduces the company's newly-established Global Human Resource Management Policy, and also this blog!! Click here for details. 


I would like to conclude by expressing my sincere sympathy for those affected by the heavy flooding in Thailand. I hope that the affected areas will recover as soon as possible.

November 2, 2011 4:50 PM

Hama Road Clean-up by Yokohama Works

Hello, I’m Kato of the Safety & Environment Group of Yokohama Works.

Surrounded by a lush green environment, the Works is located near Shonan Beach and Enoshima Island. On a fine day, we can enjoy a splendid view of Japan’s highest mountain, Mt. Fuji. We’re blessed in our location and environment (where raccoon dogs make occasional appearances).

Hama Road registration board

▲ Hama Road registration board

In June 2000, we started a volunteer activity to clean the area around the Works. With the theme of “Creating an Earth-friendly Environment,” we pick up cigarette butts, empty cans, PET bottles and other trash scattered on the streets in the area around the Works’ vast 400,000 m2 site. The clean-up area is divided into four zones.

When the clean-up activity was held for the first time, about 75 persons participated in it. In 2002, the activity was named as the “Clean-up of the Area around the Works.” In 2008, we registered as a Hama Road Supporter, as a member of a project promoted by Yokohama City. The clean-up activity, held every two months, is established firmly enough to draw about 120 participants every time.

Clean-up activity

▲ Clean-up activity

Hama Road after the clean-up activity

▲ Hama Road after the clean-up activity

In addition to the Hama Road Clean-up, we clean our commuting routes every month from Ofuna Station, the nearest station, to the south gate of the Works. When we’re engaged in the clean-up, some residents in the community say to us, “Thank you very much!” suggesting that our activity has taken root in the community.

Moreover, we buy cookies made at facilities for disabled people, and give the cookies to people participating in the clean-up.

We’d like to actively continue working on environmental beautification, together with people in the community.

Yokohama Works of Sumitomo Electric Industries, Ltd.

Yokohama Works of Sumitomo Electric Industries, Ltd.
Located near the border of Yokohama City and Kamakura City, Yokohama Works serves as a base of manufacturing and development of information- and communications-related products. The Works is engaged in manufacturing, research and development of mainly optical fiber cables and optical communication equipment. Employees number about 1,800. This year will mark the 50th anniversary since the Works’ establishment in 1961.

Business Locations of Sumitomo Electric : Yokohama Works

October 19, 2011 3:00 PM

A Tour of Tokai Rubber’s “San San Delivery Theater ” Starts Again This Year

I am Tonari, and I work for the Corporate Citizenship Office at Tokai Rubber Industries, Ltd.

Last time, I wrote about our forestry volunteer event. This time, let me introduce our “San San Delivery Theater.”

Performance at a facility for mentally disabled people

▲ Performance at a facility for mentally disabled people

“San San Delivery Theater” is an event presented by Tokai Rubber with the cooperation of Hito-gumi, a popular theatrical group based in Nagoya, Aichi Prefecture. This event is held at a facility for mentally disabled people.

Tokai Rubber began this event in 2008, hoping to contribute to more comfortable life of mentally disabled people and their families. In doing so, we provide opportunities for those with mental disabilities, some of whom have few opportunities to go to theaters to watch plays, to directly experience the pleasure and enjoyment of plays, as well as for their families to enjoy the plays together with them without anxiety.

In FY 2008 and FY 2009, “San San Delivery Theater” was held in 10 locations, selected from among general public applicants, in Aichi Prefecture. In FY 2010, the event was organized in nine locations in Aichi Prefecture and one location in Mie Prefecture. This year, we have plans to hold the event in eight locations in Aichi Prefecture, one location in Mie Prefecture, and one location in Shizuoka Prefecture.

On August 23, “San San Delivery Theater” was held in Kaze-no-oka, a support facility for mentally disabled people. This facility is located in Mie Prefecture, home to our Matsusaka Works. Drawing approximately 100 spectators, the event featured a play of an original script based on “Warashibe-choja,” a traditional Japanese tale. The performers used things around them as stage props, attracting the spectators’ attention up until the very end.

After the performance, some spectators gave the performers presents that they had made, and asked to shake their hands. Others said “Come visit us again” or “Thank you, Tokai Rubber.”


Picture sent as a token of thanks

▲ Picture sent as a token of thanks

“San San Delivery Theater” will celebrate its fourth anniversary this year. Each time we organized an event, we found that staff members of a facility where the event was held were surprised that the spectators concentrated on the performance for as long as one hour. I think this is largely due to the excellent skills of Hito-gumi, a theatrical group that has received many awards. Their concentration makes me realize the truth of the words by group leader Mr. Hitoshi Nagata: “The important thing is not to be unnecessarily conscious of spectators’ characteristics. A truly good performance is sure to satisfy spectators.”

After holding an event at a facility, we often receive a letter of thanks from a staff member of the facility, as well as letters and pictures from the spectators themselves. These letters almost always include a message of “Come and visit us again.”

We receive applications for “San San Delivery Theater” from many facilities. However, we organize the event especially at newly established facilities, and cannot hold the event at all the facilities making applications. We feel very sorry about this. To provide opportunities for many more mentally disabled people to appreciate plays, Tokai Rubber will continue being involved with this event.

 ♪ Related link: TRI Attaka Net (in Japanese)  http://tri.genki365.net/
 ♪ Related link: Hito-gumi (in Japanese)  http://www.k4.dion.ne.jp/~hitogumi/

Tokai Rubber Industries, Ltd.

Tokai Rubber Industries, Ltd.
Tokai Rubber (headquartered in Komaki City, Aichi Prefecture), celebrated its 80th anniversary in 2009. The company supplies industry with rubber products utilizing its composite material technologies and advanced processing technologies, which include not only its core business of auto parts, but also precision parts for office equipment and other industrial materials. The company has expanded its production facilities to eight countries in four core regions of the world, where it aims to maintain uniform quality worldwide and achieve the world’s top quality.

Tokai Rubber Industries, Ltd. website: http://www.tokai.co.jp/english/

September 30, 2011 3:20 PM

From the Foot of Mt. Fuji...

Minami-Hakone Seminar House

▲ Minami-Hakone Seminar House

Hello! I'm Miyajima of Minami-Hakone Seminar House (Sumitomo Electric Group's training facility).

I know this may sound abrupt, but have you ever heard of Kannami-cho? It's the name of a town located in the "root" part of the Izu peninsula. The name can be traced back to its location, to the south of Mt. Hakone; the mountain used to be called "Kan-rei," and "nami" means "south" in Japanese. Minami-Hakone Seminar House ("the House") is established in a health resort area.

Today, I'd like to write about simple but attractive items sold in the House.

About three years ago, we at the House heard that our neighbors had some problems enjoying their right to sunlight, due to our Japanese cypress forest to the south of the House. As a result, we decided to cut down a total of 25 tall, stately cypress trees. Cutting down the trees allowed brilliant sunlight to come into our neighbors' houses, which pleased them very much. However, there was one problem to be solved: what should be done with the felled cypress trees?

When we were at a loss what to do, the gardener who cut down the trees told us of a facility that may be able to use the cypress trees to create products. This was Create Taiyo, a vocational facility in Numazu City for mentally disabled people. As soon as we contacted the facility's director, he visited us, and the deal was done. The felled cypress trees were offered to the facility free of charge, and the gardener was kind enough to deliver the trees to the facility.

Located right near Ashitaka Parking Area of Tomei Expressway, Create Taiyo is a facility where mentally disabled people commute and work. Currently, 24 people aged 20 to 53 are engaged in producing things there every day.

I actually visited the facility and found that they worked at their own pace. Many of them like chatting. They gave me careful explanations on the skills involved in their work and showed me completed items, with shy smiles on their faces. One of them, who used a fretsaw (a saw with a thin and narrow blade used for openwork or to cut curved outlines), demonstrated his excellent skill of cutting according to a pattern. With a bright smile, he said, "I'm good with my fingers." Another staff member was famous for getting even more enthusiastic than usual whenever a guest visited the facility. When I visited the facility, he rounded off the angles with sandpaper very speedily--enough to surprise the other staff members :-). Their earnest commitment gradually began to take the shape of products. Observing their sincere consideration and intangible but excellent efforts, I could not help but praise them.

Working at the facility. They're sitting on chairs they made.

▲ Working at the facility. They're sitting on chairs they made.

Packing Hinoki-no-yu into a bag

▲ Packing Hinoki-no-yu into a bag

The House regularly offers more than 10 varieties of items produced by Create Taiyo. These items are displayed and sold in the area right next to the front gate of the House.

Let me introduce the House's top three selling items☆

The House's top three selling items

▲ The House's top three selling items

In third place is "Magnet"!
Containing three magnets in the shape of a dog, a frog and a whale, this product is very popular. Some people say that they put the magnets on the fridge at home. According to the staff member who was using the fretsaw, when making this product, he pays careful attention to the positions of the eyes of the animals. He says that this is because "each animal has its own facial expression." This is a very impressive comment.

Placed second is "Pencil Holder"!
Featuring an adorable animal pattern and colored pencils, this item gives office workers a moment of comfort during their busy day. Since a natural tree trunk is used, the shape and the number of holes to hold pencils are different among items, enabling each of them to demonstrate its own attractiveness.

Finally, the honor of first place goes to"Hinoki-no-yu"!!
Floated in a bathtub, this product gives you the nice, subtle aroma of Japanese cypress, making you feel as if you were in a hot spring! The scent has the medicinal efficacy of healing and stabilizing one's mental state. One of the great things about the product is that they can be used many times if they are hung up and dried after being used. Furthermore, since cypress wood has antibacterial and insect-repellent efficacy, it is good to put this product in your wardrobe. Actually, Hinoki-no-yu is made from cypress wood offcuts generated in the production of other items. With "Minami-Hakone Seminar House" printed on the label, this product is the No. 1 souvenir among the House's visitors.

A table made by Create Taiyo in the House's PC corner

▲ A table made by Create Taiyo in the House's PC corner

Now, I've remembered something impressive that happened. When we established a PC corner in the House, we asked Create Taiyo to make a table for us. They took various things into consideration, such as using their ingenuity to ensure that cables would not be visible, and cutting the timber with attention to the wood grain in order to emphasize the wood's texture. As a result, a wonderful table was successfully completed and it is now used by many people. The other day we received praise from a foreign visitor, who said, "I feel great when I check my e-mails here over coffee, enjoying a fine view of the garden." We were very happy about this comment.

By the way, it takes more than a year before felled cypress trees can be used for making products. The cypress trees delivered from the House to Create Taiyo were dried for more than half a year, and then the bark was peeled off (by staff members of Create Taiyo). Next, the trees were sawed into planks and set aside unused for several months, before they were finally used for making products. The products offered at the House are the result of such painstaking efforts. When visiting the House, please take a look at these adorable items.


◆The following items are available at Create Taiyo.

< Price List > (in yen)

Hinoki-no-yu200 Pencil holder300
Key hanger400 Magnet300
Soap dish200 Pushpin made of cherry wood150
Postcard300 Business card case1,000
Pot stand300 Tissue case500
Tissue paper case and rack -- new products

▲ Tissue paper case and rack -- new products

In addition, orders of custom-made picture frames and furniture made from Japanese cypress are accepted by Create Taiyo. If you live far from the facility, consultation via e-mail and delivery of the completed items are available. If you're interested, why not contact the facility?

September 12, 2011 11:50 AM

Hands-on Manufacturing Class for Junior High School Students

Beigoma (traditional Japanese spinning tops)

▲ Beigoma (traditional Japanese spinning tops)

Hello, I am Takaishi, of the HR & Administration Group, Itami Works.

Every summer vacation, Itami Works holds a hands-on manufacturing class for junior high school students, under the title “Beigoma Championship,” in order to promote interest in manufacturing among children, who will play leading roles in the future. At this year’s third annual event, 20 students from Itami Municipal Itamikita Junior High School participated.

In the Beigoma Championship, participating students are divided into several teams, each of which will create a beigoma (traditional Japanese spinning top) out of paper in small, medium and large sizes, matchsticks and toothpicks. Respective teams compete with one another to see whose beigoma can spin the longest. The greatest objective of the class is to provide individual students with opportunities to consider, through trial and error, how they can prolong the beigoma’s rotation time, which can easily interest junior high school students. Accordingly, the competition results don’t matter much.

In this year’s class, students were grouped into four teams. Each team’s members had one hour in which to work together to create a beigoma that they believed to be the best. Through such manufacturing processes, the class was intended to impart upon students the joy of creating something, the importance of improvement, the significance of analyzing results and devising countermeasures, the spirit of competing as a team, and the knack of collaboration. If participating students were able to learn these matters in any way, we would be extremely happy as the organizers of the class.

We are planning to continue this hands-on manufacturing class next year and onward, while adding further improvements.

Hands-on Manufacturing Class1
Hands-on Manufacturing Class2

August 23, 2011 6:40 PM

Our Participation in Volunteer Activities to Support Recovery in Tohoku

Hello, I am Nakano from the NEXT Center.

I would like to express my sincere condolences and deep sympathy to those who lost their lives in or have suffered from the Great East Japan Earthquake.

Starting off in the volunteer bus “Kankeiren-go.”

▲ Starting off in the volunteer bus “Kankeiren-go.”

I recently participated in a volunteer bus tour to one of the afflicted areas, organized by the Kansai Economic Federation (Kankeiren).

From July 8 to 11, participants from companies based in the Kansai region undertook volunteer activities to support recovery efforts in Ishinomaki, Miyagi Prefecture.

Over the two days of July 9 and 10, participants cleaned the gutters in a residential area in Ishinomaki. Residents complained that they suffered from sludge that had risen up from the tsunami along with water, and then accumulated in gutters. This has been one of the problems facing afflicted areas, which we could not notice back here in Osaka. Even four months after the earthquake, nearly 90% of all the gutters in the flooded areas were still uncleaned.

On both the two days, the temperature rose above 30℃. Participants had a hard time doing unfamiliar work in the gutters. We often hardly notice how heavy the gutter covers and wet sludge really are...

Gutters are so clean after the sludge is removed.

▲ Gutters are so clean after the sludge is removed.

During this hard work, we were refreshed with the kind hearts of the residents. When we were exhausted and taking a break in some shade, a couple brought us some cool water and fresh vegetables. Children called out to us, “Hello!”, in a cheerful voice. This may sound trite, but we felt like the afflicted residents were helping us more than we were helping them.

We finally managed to complete the work, with much support from the residents. Covers were put over the gutters after the work, so we could no longer see how clean the gutters had become. However, we had a fresh sense of achievement after finishing. The head of the neighborhood association expressed his gratitude to us, and we felt that we were able to provide some assistance to the residents.

Ishinomaki in the aftermath of the tsunami

▲ Ishinomaki in the aftermath of the tsunami

Ishinomaki in the aftermath of the tsunami

 

Through this visit to an afflicted area, I once again recognized what devastating damage the earthquake had caused, and how terrible tsunami could be. It was a valuable experience to know the actual status of the afflicted areas, which is difficult to see back here in Osaka, and to recognize problems facing residents of those areas. I hope to continue helping people who live in the affected areas in some way.

♪ Related link: Kansai Economic Federation http://www.kankeiren.or.jp/English/

August 1, 2011 1:30 PM

Our Participation in the Minato Ward Clean-up and Smoking Rule Awareness Campaign (around Tamachi Station)!

Hello, I’m Kobayashi from the HR & Administration Department.
 
In this blog, I reported earlier on the Clean-up and Smoking Rule Awareness Campaign, held by the Safety & Beautification Council of Shibaura Konan Area in Minato Ward. The same campaign was finally held in Tamachi, where our Tokyo Head Office is located, on July 6 (Wed)!!

The rainy season had ended and Tokyo was now immersed in the hot summer. However, this day the campaign activity started at 17:00, so we could concentrate on cleaning for about an hour without being affected by the sun too much.

The August clean-up is planned for the Odaiba area. We’ll keep on cleaning!


There’s more trash than it seems.

▲ There’s more trash than it seems.

The area around Shibaura Island is very clean.

▲ The area around Shibaura Island is very clean.


We felt even more motivated around the Tokyo Head Office!

▲ We felt even more motivated around the Tokyo Head Office!

We took a group photo in front of Tamachi Station. Thank you all for your hard work!

▲ We took a group photo in front of Tamachi Station. Thank you all for your hard work!

July 25, 2011 11:10 AM

We Participated in the Ohmi Eco-Foster.

Nice to meet you all! I'm Kishimoto from the Accounting Div. of the Administrative Dept., Sumitomo Electric Wintec, Inc., in Shigaraki.

In front of the company is the first studio to produce a Shigaraki ceramic featuring the figure of a tanuki (raccoon dog)!

▲ In front of the company is the first studio to produce a Shigaraki ceramic featuring the figure of a tanuki (raccoon dog)!

Shigaraki is renowned for producing Shigaraki ware. Located in the southernmost part of Shiga Prefecture, Shigaraki is a very beautiful town featuring a vast area of lush forests and mountains. This town experiences drastic changes in temperature between winter and summer. The temperature in winter is often below 0°C, and powder snow sometimes falls even in early April. On the other hand, temperatures on recent sweltering days have often exceeded 30°C... (^^;)

Under the fundamental principle of the importance of establishing a sustainable and environmentally-friendly society, Sumitomo Electric Wintec strives to continuously and steadily promote environmental conservation activities from a global viewpoint. Through providing magnet wires and related products, we aim to make a valuable contribution to society.

As part of such efforts, we support the Ohmi Eco-Foster, a project launched by Shiga Prefecture in 2000. Ohmi Eco-Foster is a coined term consisting of "Ohmi," the old name for Shiga; "Eco," representing the environment; and "Foster," indicating growth. In the project, local residents, companies and other participants carry out activities to beautify and conserve the environment surrounding public places. They clean up the designated area as volunteers, with affection and responsibility. The project strives to raise public awareness of the importance of environmental beautification, to prevent the streets from being littered with trash, and to promote local activities with cooperation between Shiga Prefecture and residents, companies and other organizations.

Since August 2003, we've been doing a cleanup once a month, excluding the times we couldn't do so due to rain or snow. Over 10 members participate in each cleanup in turn. In July 2011, we completed our 90th cleanup!

Divided into two groups, the cleanup participants walk about 1 km from the company along National Route 422.

▲ Divided into two groups, the cleanup participants walk about 1 km from the company along National Route 422.

At first glance, the road looks like a perfect complement to the rich and beautiful nature, but actually there's some litter...

▲ At first glance, the road looks like a perfect complement to the rich and beautiful nature, but actually there's some litter...

All the participants are working very hard picking up litter using garbage tongs and bags. So many cigarette butts!

▲ All the participants are working very hard picking up litter using garbage tongs and bags. So many cigarette butts!

On their way back from the pachinko parlor, the participants are carefully checking the road again to pick up any litter that they didn't notice the first time.

▲ On their way back from the pachinko parlor, the participants are carefully checking the road again to pick up any litter that they didn't notice the first time.

Walking down National Route 422 from a parking area near the company to a pachinko parlor located to the east a few hundred meters from the company, participants clean both sides of the road. It's a little tough on scorching summer days and snowy winter days.

Look at this large amount of litter picked up in just about 30 minutes! Let's stop littering!

▲ Look at this large amount of litter picked up in just about 30 minutes! Let's stop littering!

This is the fifth summer since I was transferred to Shigaraki without my family. Compared with the first time I participated in a cleanup, I think there's less litter on the road, although I can't deny the fact that there are still many cigarette butts...(>_<) The participants separate their litter, such as empty cans and PET bottles. The cleanup is concluded by taking a group photo to remember the day.

Next year, it will be 10 years since Sumitomo Electric Wintec was established. As a member of the local community, we will continue to actively work on environmental beautification activities together with people in the community.

 ♪ Website of Ohmi Eco-Foster (Shiga Prefecture) (in Japanese):
 http://www.pref.shiga.jp/d/haikibutsu/ecofoster/

Sumitomo Electric Wintec, Inc.

Sumitomo Electric Wintec, Inc.
In October 2002, Sumitomo Electric Wintec, Inc. was established after a full merger between Sumitomo Electric's magnet wire business section and two other companies. Since our establishment, we have been fully developing our magnet wire business even in overseas markets, and continuing to grow as one of the world's top comprehensive magnet wire manufacturers both in reputation and quality.
Magnet wire plays an important role in a wide range of fields related to our daily life. Such wire is used as a key component in information-communication equipment, electronic parts for automobiles, industrial motors, household electric appliances, etc.

Website of Sumitomo Electric Wintec, Inc. (in Japanese):  http://www.sei-wintec.com/

July 22, 2011 3:00 PM

Open-Air Market Held by Sumitomo Electric Fine Polymer, Inc. to Support the Recovery from the Earthquake

I’m Saiki from the Administrative Dept. of Sumitomo Electric Fine Polymer, Inc., located in Kumatori-cho, Sennan-gun, Osaka Prefecture, near Kansai International Airport.
I would like to express my sincere condolences and deep sympathy to those who lost their lives in or have suffered from the Great East Japan Earthquake of March 11.

青空市の様子1

From March 21 to 25, Sumitomo Electric Fine Polymer placed a donation box in our in-house shop in a bid to raise a relief fund for victims of the disaster, resulting in the collection of a total of 175,499 yen. The money was sent to the affected areas through the Sumitomo Electric Group.
At the same time, we discussed support measures other than such donations. Considering that it was important to restore the economy of the affected areas to that existing before the disaster, we decided to organize an open-air market featuring rice, vegetables, fruits, drinks, processed products, etc. made in Fukushima. With the cooperation of Nuclear Fuel Industries., Ltd., located next to our property, we held the event for the employees of both companies.
We bore the cost of the transportation of sales items from Fukushima Prefecture to Kumatori and the brokerage charge for the open-air market. We will continue to hold such an event three to four times a year for the next three years.
Nothing pleases us more than to see the smiles of many people eating food from Fukushima.
The photographs show part of the first open-air market held on June 10.

青空市の様子2

Although it was sometimes drizzling, the weather was pleasant enough to continue holding an open-air market, and the event ended successfully.
Mr. Kikkawa of the Osaka Office of Fukushima Prefecture participated in the market, and Derector Mouri of Wago Co., Ltd., the broker for the event, came all the way from Tokyo.
Incidentally, the orange aprons and the adorable flags were provided by courtesy of Fukushima Prefecture. Although the open-air market was planned to be held during the lunch break and also after office hours on the event day, all items were sold out during the lunch break, with sales totaling approximately 300,000 yen.

Some of the employees said, “I’ll buy more sake at the next market,” or “I wanted much more fruit.” In response to these comments, the next market will be organized in autumn, the harvesting season.

SFP

Sumitomo Electric Fine Polymer, Inc.
Sumitomo Electric Fine Polymer, Inc. (Kumatori-cho, Sennan-gun, Osaka) was spun off from Sumitomo Electric Industries, Ltd. in July, 1999. The company’s two major business domains handle irradiated products, represented by Sumitube™ and Irrax™ tube, and polymeric products such as Sumiflon™ and Poreflon™. Using its unique technology, the company contributes to a wide range of industries, including automobiles, information and communications, home electronics and infrastructure.

Website   http://www.sei-sfp.co.jp/english/

July 8, 2011 8:59 AM

Osaka Works Hosts Rose Garden Open Day!

Hello, I’m Nose, from Osaka Works HR & Administration Group :-)

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Today, I’d like to write about the rose garden open day at the Osaka Works on Sunday June 12, 2011. We have already mentioned in this blog the rose garden’s open day that took place last November. To let more members of the public enjoy the roses, this time we also advertised the event to residents of Konohana Ward.

Initially, we thought we’d be lucky if more than 300 visitors showed up. However, 685 visitors arrived that day, far exceeding our expectations. Thank you all for coming! :-)) Although it was in the middle of the rainy season, the weather was pleasant, with very little rain.

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Presently, some 1,000 roses from 133 species are cultivated at the garden. Visitors enjoyed discovering their favorites among the myriads of shapes and colors. Among the large number of visitors were keen photographers intent on shooting flowers, couples, families with children, and groups of friends. We were very happy to receive positive comments from visitors as they left, such as, “The roses were beautiful, thank you for showing them” and “I look forward to coming back next year.” The occasion seemed particularly memorable for former Sumitomo Electric employees, who marveled at the beautifully transformed grounds, now much more lush. Visitors also enjoyed hydrangea and other flowers in the garden, and many also visited our showrooms.

Double Delight rose

▲ Double Delight rose

We heard visitors say that growing roses must be hard work: it is, actually. They require almost year-round attention: weeding the roughly 2,000 m2 grounds, pruning, and spraying to prevent diseases are all very labor-intensive. However, thanks to the sweat (and sometimes tears?) of members of our staff, we were able to present our roses in their prime, and it is our utmost joy to have been able to provide visitors with a pleasant time.

Please look for next year’s open day, when we intend to welcome visitors with even better roses!
+':*:。p(*^-^*)q.・+*:・+

July 6, 2011 9:40 AM

Tokai Rubber Holds Its 9th Forestry Volunteer Event

Hello, I am Tonari, and I work for the Corporate Citizenship Office at Tokai Rubber Industries, Ltd. I am writing today about Tokai Rubber’s forestry project, which we employees look forward to participating in every season.

In July 2008, our company decided to support “Forest Adoption Promotion Project” of Nagano Prefecture and signed an agreement to “adopt” a forest in Ikeda Town, Kita-azumi County.
Why Nagano Prefecture, you might wonder, where none of our business sites are located?
At first, our company had no experience in forest conservation activities and didn’t know where to start. After some research, we found that Nagano Prefecture had the most well-devised program and best public-authority support, which made it an ideal place for us to gain practical experience. We chose Ikeda Town because it is located in the Azumino area, which offers beautiful views of the Hida Mountains. The idea, advocated by residents of Ikeda Town’s Hirotsu District, of utilizing the forest conservation project to rejuvenate the depopulated community also struck a chord with us. Our company thus made a commitment to care for a 38 ha plot in Omine Highland in Ikeda Town’s Hirotsu District, where our employees will engage in volunteer work three times a year in spring, summer and autumn to maintain the forest, each time spending two days and one night.
 
The very first forest thinning took place in 2008, in which our president himself participated. The forestry project in May this year was the 9th such occasion since we became a sponsor. Each time we enlist 30 volunteers, which are chosen by lottery nowadays because there are more applicants than available places.
This spring, forestry project took place on May 14 and 15. Volunteers traveled to the site in two microbuses, where they checked on the growth of hinoki (cypress) trees planted in spring 2009, and then planted young Sargent’s cherry trees. Stakes supporting the cherry trees bore the names of volunteers, which made the experience even more special. Afterward, the volunteers gathered sansai (mountain vegetables) in the forest bursting with new growth, and took group photos in front of the “adopt sign” (erected in the forest and bearing the name of its adopter) with the Hida Mountains in the background. In the evening, volunteers enjoyed a barbecue with members of the local community.

Experiencing forest-thinning

▲ Experiencing forest-thinning

Planting young Sargent’s cherry trees

▲ Planting young Sargent’s cherry trees

The next morning, volunteers engaged in rice planting at a rice terrace situated in the mountains, for which our company had signed up for conservation activities. Although the unfamiliar task of hand-planting rice was a challenge, we managed to complete it, and the water from the clear stream where we washed our muddy feet felt cool and refreshing. We can’t wait to taste the sun-dried, tasty rice in autumn. For lunch, we enjoyed traditional local cuisine. Guided by local people, we made dumplings called oyaki, a specialty of Nagano, broiling them in ashes in the traditional manner. We enjoyed the oyaki with sansai tempura and pickles.
Many of the employees have been forestry volunteers more than once, and have become friends with the local seniors, who make them feel at home each time they return. This summer and autumn, as in previous years, we are planning to engage in thinning, maintenance of forest roads, some agricultural work, woodworking and buckwheat-noodle making, among others, thereby interacting with local people and helping them rejuvenate their community.

Group photo of participants

▲ Group photo of participants

More than 60 companies take part in Nagano Prefecture’s forest adoption program, we received the Taihoku Region Forestry Grand Prize at the Taihoku Satoyama Regeneration Symposium in February 2010 as a model program involving local communities. In March 2009, Nagano Prefecture introduced a system that recognizes companies’ forest conservation activities by converting the activities into amounts of carbon dioxide absorbed, and our company became the first to receive accreditation under this system.
Building on our experience to date, we launched in August 2010 another forest project, this time in Mie Prefecture, where our Matsuzaka Works is located, by entering into an agreement with Mie Prefecture, Matsuzaka City and the local Seizu District.
To live in harmony with the environment, Tokai Rubber will continue activities to preserve the country’s forest, in partnership with local communities.

Tokai Rubber Industries, Ltd.

Tokai Rubber Industries, Ltd.
Tokai Rubber (headquartered in Komaki City, Aichi Prefecture), celebrated its 80th anniversary in 2009. The company supplies industry with rubber products utilizing its composite material technologies and advanced processing technologies, which include not only its core business of auto parts, but also precision parts for office equipment and other industrial materials. The company has expanded its production facilities to eight countries in four core regions of the world, where it aims to maintain uniform quality worldwide and achieve the world’s top quality.

Tokai Rubber Industries, Ltd. website: http://www.tokai.co.jp/english/

June 29, 2011 10:24 AM

Moss Phlox Festival 2011 — Ganbaro Nippon (Don’t Give Up, Japan!)

Premises covered with moss phlox in full bloom

▲ Premises covered with moss phlox in full bloom

This is a report from the north island of Hokkaido. Nice to meet you all!! I’m Saito, of the General Affairs Department at Hokkaido Sumiden Precision Co., Ltd. (^o^)

We are well into spring, and summer is just around the corner, but it still gets chilly here every once in a while.

But today I bring you some “hot” news.

On May 22 (Sun), we held an annual Moss Phlox Festival, jointly with our neighboring company, Hokkaido Electric Co., Ltd. This event was started in 1990 to celebrate our 10th anniversary and express our gratitude to the local communities. This year marked the festival’s 21st anniversary. !(^^)!

About 50,000 moss phlox plants are planted on the premises. This year blossoming was delayed due to the long cold spell, and on the day of the festival, the moss phlox was 70% in bloom. It was a little chilly at the beginning, but (thanks to my magical power to bring good weather!?) around 11 o’clock the sun peeked out from behind the clouds and the temperature warmed up, bringing perfect weather for the festival.

The festival attracted over 1,500 visitors, and the parking lot was overflowing—a so-called full house. A number of food stalls were set up, offering yakitori (skewed grilled chicken), jingiskan (Mongolian mutton barbecue, one of Hokkaido’s local specialties), takoyaki (octopus dumplings) and fried potatoes, satisfying visitors’ palates. I myself enjoyed beer. (^^)

The festival opened with a taiko drum performance by kids from Hokkai Warabe Taiko. The dynamic and exciting sounds of taiko drums resounded throughout the venue.

Yosakoi Dance Team fascinated the audience with their energetic yet graceful dance performances. Clouds of dust kicked up by the stomping feet of the dancers were impressive.

Members of Hokkai Warabe Taiko

▲ Members of Hokkai Warabe Taiko

Sunagawa Emishi members dancing the Yosakoi dance

▲ Sunagawa Emishi members dancing the Yosakoi dance

Brass band performance by junior high school students from Naie Town

▲ Brass band performance by junior high school students from Naie Town

The dance was followed by a brass band performance by junior high school students from Naie Town. The brass band played seven pieces of music, mainly traditional Japanese music. Some of the music was accompanied by dancing by new students. When I heard enthusiastic chants for an encore, I felt the warmth of the local residents, and I was very happy to see junior high students playing happily in response to the audience’s request.

In addition to dance and musical performances, various fun events were held where visitors could participate. One such event was a customary rice cake throwing. Raffle tickets were put in each rice cake sack for some special prizes, including luxury items and moss phlox seedlings.
So men and women were all desperate to catch rice cakes thrown down from the stage.

Rice cake throwers on stage

▲ Rice cake throwers on stage

From left: President Chudo, Senior Managing Director Mori, and Mr. Kita, Mayor of Naie Town

▲ From left: President Chudo, Senior Managing Director Mori, and Mr. Kita, Mayor of Naie Town

Special events for children were held as well, including a Janken tournament and a treasure-hunting game. The prize for the winner of the treasure-hunting was, believe it or not, a mobile game console.

Hearing that the prize would be a popular game console, children got excited. Their exuberant shouts of “Wow!!!” and “That’s cool!” echoed around the venue.

Trying to get a prize, children were frantically running around the venue in search of hidden treasures. A desperate look on their faces scared me. (^ ^ ;

After the treasure-hunting game, the winning child was awarded a mobile game console. He was jubilant!!! All other children were presented with a bag of snacks for their participation.

When they received the present and said thank you, they had big, innocent smiles on their faces. (#^.^#)

The festival culminated with an exciting lottery. This year, the first prize was a 32-inch liquid crystal television and a Blu-ray player. In all, over 100 wonderful prizes were given away, including a mobile game console, a cyclone vacuum cleaner and a folding bicycle.

Mr. Ushijima, Executive Officer (and Hardmetal Division General Manager) of Sumitomo Electric Industries, Ltd., came a long way to participate in our festival, and presented a travel voucher as the Sumitomo Electric Hardmetal Prize. m(_ _)m

Hardmetal Division General Manager Ushijima drawing lots for the Sumitomo Electric Hardmetal Prize

▲ Hardmetal Division General Manager Ushijima drawing lots for the Sumitomo Electric Hardmetal Prize

President Chudo presenting the Grand Prize to the winner of the lucky draw

▲ President Chudo presenting the Grand Prize to the winner of the lucky draw

The festival closed at 2:00 pm. This year’s festival was also a great success, attended by many local residents. People who drew a prize in the lottery, people enjoying with their families, guys who got drunk with beer... everyone looked happy and were having fun. It was such a joy to interact with local residents and see their bright smiles. By seeing many happy smiles, I felt that we could contribute to the local community, even if just a little.
We look forward to seeing the same smiling faces again next spring.

The Great Tohoku Earthquake, which struck on March 11, has caused unprecedented damage to Japan; it will take a long time for Japan to get back on its feet. Immediately after the earthquake, our company conducted a donation campaign, raising a total of 330,655 yen from employees. A matching amount was donated by the company. These donations were sent in early April for relief and recovery efforts in the affected regions.

Donating receipts from sales of food and drink tickets (935,062 yen) to the Social Welfare Council

▲ Donating receipts from sales of food and drink tickets (935,062 yen) to the Social Welfare Council

In the planning meeting for this year’s moss phlox festival, the Executive Committee members discussed “what we can do now” and decided to donate all receipts from food and drink sales during the festival. We at Hokkaido Sumiden Precision extend our heartfelt sympathies to all those affected by the earthquake and tsunami, and pray for quick recovery of all the affected areas and people.

June 27, 2011 1:17 PM

We participated in the Minato Ward Clean-up and Smoking Rule Awareness Campaign!

Hello, I’m Kobayashi, of HR & Administration Department.

On May 18 (Wed), we participated in the Clean-up and Smoking Rule Awareness Campaign, held around the Shinagawa Station Konan Exit area by the Safety & Beautification Council of Shibaura Konan Area, Minato Ward.

The campaign brought together over 60 people from local residents’ associations and businesses. Under a refreshing blue sky in May, participants cleaned the streets and called on pedestrians to stop smoking while walking and to not litter their cigarette butts. Nine people from our company participated in this campaign and worked hard to clean up the streets.

It’s already been two years since the Tokyo Head Office relocated to the Shibaura area. As a company operating in the Shibaura Konan area, we will actively promote community beautification activities, in cooperation with local residents and the Shibaura Konan Area Branch Office.

Let’s clean up the streets!

▲ Let’s clean up the streets!

Oh, look, there’s trash in the shrub!

▲ Oh, look, there’s trash in the shrub!


After cleaning up, we sorted the collected trash into separate bins.

▲ After cleaning up, we sorted the collected trash into separate bins.

At the end, we took a group photo to remember the day. Thank you all for your hard work!

▲ At the end, we took a group photo to remember the day. Thank you all for your hard work!

June 23, 2011 1:45 PM

Mothers’ Volleyball Class

I’m Miyake, General Manager of Osaka Works Volleyball Club. Thank you for your continued interest in and support for our club.

On May 21, Osaka Works Volleyball Club held a Mothers’ Volleyball Class by inviting 30 members from PTA volleyball clubs in nearby communities. This year’s class marked the fourth time our club has organized this event.

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Our club members coached the participants and gave hands-on training on passing, spiking and other volleyball techniques based on their skills developed through daily practice. At the end of the class, a practice game was held, where both mothers and club members played with enthusiasm.

All the participants were enthusiastic and seemed to really enjoy the class. The event was extremely meaningful for the volleyball club members, too.

We hope to continue an event like this in the future, and look forward to seeing residents in the neighborhood of Osaka Works again next year. Bring your friends and come play volleyball with us!

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May 16, 2011 10:00 AM

The "Smile Relay" begins.

Hi, my name is Sakai, and I'm in charge of the Smile Relay of the Public Relations Department.

Upon commencement of the "Smile Relay," I would like to briefly introduce this blog.

The Sumitomo Electric Group is a large corporate enterprise with more than 300 consolidated subsidiaries in over 30 countries worldwide, mainly in Japan, Asia, the U.S. and Europe, employing more than 170,000 people. The Group not only provides outstanding products and services, but also respects the cultures and customs of each country and region in order to contribute to the local economy and society through socially harmonious corporate activities. In this blog, we hope to introduce scenes of smiling exchanges and communications born through corporate citizen activities conducted by Group employees all over the world.

If you would like to learn more about the Group's fundamental principles of social contribution, please visit http://global-sei.com/csr/sociality/contribution.html for more details.

... OK, enough with the formal talk :-)
I personally think that Sumitomo Electric tends to be invisible to the public eye, both in its products and its social contribution activities. As the person in charge, I would like this blog to give the company a face that the public can relate to!

Also, we have added Comments and Trackback functions to the blog to enable bilateral communication with our blog readers. We welcome and eagerly await your opinions and comments! :-)
Thank you for reading, and please look forward to additional exciting entries.

In starting this blog, I thought that posting only an introductory entry wouldn't do... So, below are recaps of some of our past activities. Please take a look! ;-)

May 16, 2011 9:40 AM

Kumatori Road Race

imageHello, everyone. I’m Saiki, of Sumitomo Electric Fine Polymer, Inc.

On March 6 this year, the 21st Kumatori Road Race was held in Kumatori Town, Osaka Prefecture. Three courses of different distances were offered: 3 km (for families/junior high school students), 5 km and 10 km. This road race uses the Osaka University of Heath and Sport Sciences track as the starting/finishing point. Participants run the hilly running courses, taking on their individual challenges. Though not large in scale, the Kumatori Road Race has taken root in the Sennan district as a popular event heralding the arrival of spring.

This year’s race featured Mr. Kenji Moriwaki, entertainer, as a guest runner. Following an amusing introduction, participants started the race in a friendly mood. The weather forecast had predicted rain for the day of the event, but as it turned out the day was fine, ideal for running. Immediately after the closing ceremony, however, the sky suddenly turned dark and a few drops of rain began to fall.

I’m sure that many participants greatly enjoyed the race. They ranged from serious runners and athletics club members, who aimed at better times and ranks, to couples from northern Osaka, three-generation family groups and elderly runners cheered on by their grandchildren, to “cosplaying” (dressing up and pretending to be a fictional character) lads who somehow recorded good finishing times.

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Each year thus far, about 10 employees of Sumitomo Electric Fine Polymer have participated as volunteers in managing the race. This year, many young employees living in the company dormitory joined us.

We were in charge of issuing completion certificates to all who finished the race. It was very hectic, though, especially when several runners over different distances finished at the same time. The area near the finish line was in constant confusion: some participants nearly left for home without receiving their completion certificates, others got in the wrong line, and others clustered together with their friends and families, making it difficult for us to issue the right certificates to the right finishers.

Nevertheless, it was very heartwarming to hear participants, after finishing the race, speaking so happily with their families and friends about their races and finishing times, or to see parents praising their children’s efforts in the race. As a member of this community I will continue to be involved in the Kumatori Road Race, which brings happiness to so many.

SFP

Sumitomo Electric Fine Polymer, Inc.
Sumitomo Electric Fine Polymer, Inc. (Kumatori-cho, Sennan-gun, Osaka) was spun off from Sumitomo Electric Industries, Ltd. in July, 1999. The company’s two major business domains handle irradiated products, represented by Sumitube™ and Irrax™ tube, and polymeric products such as Sumiflon™ and Poreflon™. Using its unique technology, the company contributes to a wide range of industries, including automobiles, information and communications, home electronics and infrastructure.

Website   http://www.sei-sfp.co.jp/english/

May 16, 2011 9:30 AM

Summary of athletics practice in 2010

Hello, I’m Kondo, of the HR & Administration Group, Itami Works of Sumitomo Electric Industries, Ltd.
To contribute to regional sports promotion, Itami Works held a total of four monthly sessions of athletic practice for local junior high school students between November last year and February this year.

The athletic practice is organized by the Itami City Athletics Association and supported by the Itami City Board of Education. Sumitomo Electric has cosponsored the practices for three years. Designed for boy and girl track-and-field athletes (particularly sprinters) from six junior high schools in Itami City, the practice was held at Sumitomo Multipurpose Sports Field, located near Itami Works. Members of our company’s athletics club coached the participants. The enthusiastic coaching from our club members was well received, not only by participating students, but also by junior high school teachers. The first session of the athletics practice was highlighted by the participation of Mr. Koji Ito, our athletics club advisor, who is the current Japanese record holder in the 100-m sprint and an associate professor at Konan University. Despite his busy schedule, he joined the event; his presence greatly inspired junior high school students in their practice.

All four sessions of the 2010 athletics practice were blessed with good weather, with over 400 junior high school students participating in total. Under the instruction of Sumitomo Electric athletics club members, students practiced hard. We were invigorated by their honest attitudes and untiring efforts.

At the 37th National Junior High School Athletics Championships in August last year, a woman student at Aramaki Junior High School, who had participated in our 2009 athletics practice, won national first place in the 100-meter race. Hoping that our athletic practice will continue to help participants become Japan’s top-level athletes, I am proud to report that our athletics practice of 2010 ended in success.

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May 16, 2011 9:20 AM

Osaka Works – Rose Garden excursion report

At Rose Garden open day

▲ At Rose Garden Open Day

Hi! This is Sakai of the PR Dept.

Commemorating the 110th anniversary of the company, WinD Lab, a new laboratory building, was constructed at Osaka Works (located close to Universal Studios Japan). Last November, approximately 100 people from local neighborhood societies and related persons were invited to an excursion of the Rose Garden located next to the WinD Lab.

Can you believe that more than 100 species of roses grow in this Rose Garden!? Many of the species seem to be perpetual, blooming repeatedly throughout the year, so we were able to enjoy many rose in bloom even during the cold of November.

Nostalgia

▲ Nostalgia

Though this looks like a different flower, it’s a rose called Nostalgia. The unique color scheme is so cute!

Since the Rose Garden is in its first year and still in the process of raising seedlings, the number of participants for this excursion was limited. But the plan is to open the garden to the wider public starting next year. So exciting!! :-)

Osaka Works is planning its Inari (Anniversary) Festival in April, and also will continue its greening activities and cleaning activities of the company’s vicinity to achieve a harmony with the local community, and will strive for social contribution activities that are rooted to the region.

May 16, 2011 9:10 AM

Itami Works – Greenery-Floral Festival report

Itami Works

▲ Itami Works

Hi! This is Sakai, in charge of the Smile Relay of the PR Dept.

Upon starting this blog, I’d like to introduce you to some of the activities conducted by Group employees. I had a great time participating in these!

The first one took place here!

This is an activity by Sumitomo Electric’s Itami Works, which aims to increase greening of their premises to create a "workplace with lush greenery" that’s friendly to the environment.

On October 24, 2010, employees and their families as well as members of neighborhood associations were invited to the 4th annual Greenery-Floral Festival. (It’s called this because it celebrates greenery and flowers.)

The festival was visited by more than 1,300 people!!! It's great to know that this festival is taking root as one of the region’s festivals :-)

On the day of the festival, there were greenery- and floral-related events such as potting lessons and sweet potato digging, as well as other attractions such as a mobile zoo, paper airplane contest, and a performance by the brass band of the neighborhood junior high school. Many people enjoyed each of the events. The sweet potato digging, in its second year, was especially popular!
The big sweet potatoes looked very tasty :-)

A great festival to visit, especially with little kids! We hope to see residents in the neighborhood of the Itami Works there again next year.

Brass band of the neighborhood junior high school

▲ Brass band of the neighborhood junior high school

At sweet potato digging

▲ At sweet potato digging