September 28, 2012,14:15 +0900(JST) Emergency Drill


On September 3, our company held an emergency drill with the participation of employees at approximately 50 of our business sites and group companies located in Japan. Assuming the possible situations and incidents caused by tsunamis and fires after a large-scale earthquake, the participating parties checked the effectiveness of their business continuity plan (BCP), evacuation and safety confirmation system, and information sharing system in a practical manner. On that day, I visited one of our customers in Miyagi. I was listening to a customer recount scenes of the Great East Japan Earthquake when I received an email asking whether I was safe.


Sumitomo Electric has implemented various measures necessary for ensuring employees’ safety and the continuous operation of our business, such as the establishment of a department specializing in risk management and reinforcement of company buildings for increased earthquake resistance. No matter how sufficiently we prepare for natural disasters, though, we will not be able to completely protect ourselves and our facilities from them. I believe, however, that it’s important for all employees to become familiar with basic emergency actions through emergency drills, so that they can control themselves without panicking as situations demand when a disaster beyond our expectations occurs.

September 28, 2012,14:10 +0900(JST) Global Leadership Program (GLP)


Since its commencement in 2007, the Global Leadership Development Program (GLP) has been upgraded many times. Currently, the program is held twice a year. This year's second program was held for three days, from August 27 to 29, drawing 35 managerial personnel from our group companies in Japan and the rest of Asia.

The program comprises lectures delivered by our senior managers, and seminars on our mid-term vision, global personnel strategy, and compliance, as well as a tour of a facility connected with Sumitomo, and a group discussion and presentation session. I participated in the program as a lecturer on the first day, and also attended the final day's presentation session, to which I always look forward.

At the group discussion, participants first discussed Sumitomo Electric Group's strong points and ideal leaders. Based on this, they further discussed what they can do to contribute to the development of the Group. This was followed by each participant's declaration of actions to be taken, and then by group presentations.

The determination expressed in the action declaration made by participants agreed with that of senior managers. They transcended beyond the boundaries of countries and languages, making me feel that this was because people in Asia might share a common mentality. Each group gave a constructive and concrete proposal and presentation based on group members' daily awareness of various issues and their own experiences.

The proposals, including those related to improvement of employees' skills, optimization of personnel placement and acceleration of local procurement, presented participants' seriousness and passion. I gave the relevant Japanese divisions direction to seriously consider the proposals and take prompt actions to realize them.

At the party held as usual at the end of the program, I spoke about the notion of "3C4D (3 modes of communication + 4 drinks; communication is important, and getting to know each other better as persons over drinks is very effective for communication), before raising a toast. Everywhere at the party, participants enjoyed chatting with each other very much. I hope that this will help further strengthen a sense of unity within the Group, and further enhance motivation among all the program participants. I look forward to seeing them fully demonstrating their capabilities at their respective companies.

At the party Speech by a program participant

September 6, 2012,16:27 +0900(JST) Watching the Olympic Games


I took my summer vacation in mid-August. I refreshed myself by watching competitive matches in the final stage of the London Olympic Games on TV. The London Olympics ended successfully for the Japanese delegation; they earned the largest-ever number of medals. On top of this, the Olympics were a wonderful opportunity for me to watch excellent performances of female athletes and team sports athletes, as well as athletes of games that I’m not familiar with. I enjoyed the games very much.


Of course, some athletes were unhappy with their performance. However, the Olympic Games are the world’s premier sports event, and we know that the athletes had made their all-out efforts and struggled through fierce competitions to qualify for the event. I hope the athletes will think positively on their results to make the best use of their invaluable experience at the Olympic Games for their next stage.


I hear that many of the outstanding performances by Japanese athletes are the result of long-term measures to develop athletes. It is said that such measures have been taken over the past 20 or 30 years, a tenacious effort in which I find great persistence among all those involved. As for team sports, meanwhile, I feel that it is necessary not only to adopt the concept of “the right person in the right place,” but also to strike the best balance of various factors, such as the motivation of individual players, strategies based on objective data, and strenuous training programs. I believe that the key to doing so lies in daily communication.


It could be said that the decline of Japanese athletes in judo, a sport that was once supposed to be the country’s forte, is inevitable as a result of judo’s globalization. I’m sure that athletes who were regarded as the most likely winners but ended up losing their matches never slackened their efforts. The field of manufacturing, which has been one of Japan’s strong points, is now in a similar situation. How is it possible for the Sumitomo Electric Group to further enhance our capabilities developed so far, survive fierce competitions, and continue contributing to society?


The London Olympic Games were also a good opportunity for me to think about these questions.

SUMITOMO ELECTRIC President CEO Masayoshi Matsumoto

Born in 1944 in Hyogo Prefecture, Masayoshi Matsumoto joined Sumitomo Electric in 1967. After serving as General Manager of Chubu District Office, Managing Director and Senior Managing Director, he assumed office of President and CEO in June 2004.

His leisure activities include jogging, reading and art appreciation. Also a seasoned athlete, he played baseball in junior high school and practiced judo in senior high school. In university, he threw the javelin competitively and participated in all-Japan inter-university competitions.

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