April 20, 2012,13:50 +0900(JST) Graduation Ceremony

This year, I again attended graduation ceremonies held by Hitotsubashi University, my alma mater, and the Kansai University of Nursing and Health Sciences, for which I have been serving as chairperson of the support association. It is a great honor for me to be given an opportunity to deliver a speech at such ceremonies. As a senior in the working world, I made a somewhat presumptuous speech. Here is the gist of what I said.


Your bright, hopeful faces remind me of how I felt 45 years ago. I hope you will try hard to reach your full potential. Don’t be afraid of failure, but be meticulously careful and take full precautions. Never seek the easy way out. By handling a given task in a fair, sincere and conscientious manner, you will eventually win others’ trust and confidence.


Let me cite the Sumitomo Spirit of “Banji-nissei,” which means: do your sincere best, not only in business, but also in every aspect of your life. I understand it is very difficult to put this philosophy into practice, but I hope you will make your utmost efforts not only in your work, but also in your community, in society, and at home.


In closing, to celebrate the graduates’ new start, I recited part of one of my favorite poems: the third stanza of “A Psalm of Life,” written by Longfellow.


I hope they will do their sincere best in their respective workplaces and positions, as the Japanese saying goes: “People who illuminate a small corner of society are national treasures.” It is also my hope that they will eventually become leaders in their respective fields in society.

April 20, 2012,13:48 +0900(JST) Further SEQCDD improvements needed as we start the final fiscal year of Vision 2012.

On the morning of April 2, the first day of fiscal 2012, I delivered a message to all employees. In the message, I clarified issues to be tackled to improve safety, the environment, product quality and office work quality, the areas that form the foundation of our corporate activities.


Unfortunately, there is no quick way or magic bullet to reinforce these aspects of business. It is important to continue making our utmost efforts to do the small tasks. That is why, as the head of the Company, I have reiterated my request to all employees when the occasion arises.


Regarding safety, I requested that managers exert leadership and ensure participation of all employees. I called for thorough implementation of risk assessment by expanding the scope to include equipment safety, promotion of SEQCDD activities on a global scale, and development of key persons. I also urged employees to reaffirm the importance of protecting themselves.


As for the environment, I stated that energy conservation is one of our key management issues. Our efforts to thoroughly eliminate loss will lead to environmentally friendly manufacturing.
Quality must be ensured in terms of both production and office work. I ask all employees to make sure that everything in their respective facilities is perfectly in order. It is important to promote such quality activities as well as a quality audit system on a global scale.


In the closing of my message, I talked about the SWITCH Plus Campaign. This campaign has been launched to pursue a better balance between work and private life and to address mental health issues, aiming to create a workplace where all employees can work more actively and cheerfully. I encouraged all employees to work autonomously at their respective workplaces and positions, keeping in mind the request I made to them at the beginning of this year: “to believe in your dreams and stay cheerful, energetic and happy.”

SUMITOMO ELECTRIC President CEO Masayoshi Matsumoto

Born in 1944 in Hyogo Prefecture, Masayoshi Matsumoto joined Sumitomo Electric in 1967. After serving as General Manager of Chubu District Office, Managing Director and Senior Managing Director, he assumed office of President and CEO in June 2004.

His leisure activities include jogging, reading and art appreciation. Also a seasoned athlete, he played baseball in junior high school and practiced judo in senior high school. In university, he threw the javelin competitively and participated in all-Japan inter-university competitions.

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