As I wrote in my last entry, I was honored with a Wissam-Al-Alaoui as the representative of Sumitomo Electric, which has carried out a range of business activities. At present, our wiring harness (automotive component) business in Morocco comprises 7 factories, with 15,000 employees in total. We are among the largest exporters in all industrial categories in that country.
After the Industry Conference, I went to visit some of our Group’s most important industrial sites, namely Kenitra Plant in Kenitra City near the Moroccan capital of Rabat, and Ain Sebaa Plant in Ain Sebaa City near Casablanca.
The products manufactured in these plants are shipped to Japanese and European automakers. Although shipments to disaster-stricken Japanese automakers have seriously diminished, orders from European car manufacturers are keeping the plant busy enough.
Although I won’t go into details, I was happy to learn that our Moroccan personnel have high morale, as a whole. Nevertheless, I noticed that there was still room for improvement and ingenuity, in terms of each of the SEQCD (Safety, Environment, Quality, Cost and Delivery). For the future expansion of our Moroccan operation, I believe it is important to develop the Moroccan industrial sites as the exportation base not only for the European markets, but also for the North American markets, drawing on Morocco’s advantageous location.
During my visit, we also held a commemorative party to celebrate the 10th anniversary of our business activities in Morocco. It turned out to be a very lively event, attended by His Excellency Abdellatif Maazouz, Minister of Foreign Trade of Morocco; His Excellency Toshinori Yanagiya, Ambassador of Japan to Morocco, and many representatives of the local business community. Morocco-made red and white wines were served, which first surprised me for their very existence, and then pleased me with their qualities.
I would like to take this opportunity to express my personal deep gratitude to Mr. Ali Moamah, a leading figure of the Moroccan industrial community and our local partner, for his invaluable cooperation, without which our Moroccan operation could not have developed to what it is today. During the party Mr. Moamah, being a pious Muslim, did not touch alcoholic beverages and was not bothered at all while I casually had my glass refilled. His tranquility in front of another demonstrating a different culture was, I suppose, a positive result of globalization.