March 29, 2011,08:52 +0900(JST) Message to the Administrative Members

I would like to offer my sincere prayers for the repose of the souls of those who lost their lives in the great earthquake and tsunami, and my heartfelt sympathy to all those who have been affected. I fervently hope for the earliest possible recovery of the disaster-struck regions.

I had, before the earthquake, an opportunity to have a half hour talk to our general managers, managers and other administrative members about hints and tips of a good leadership. Today, I would like to share with you a part of the lecture.

photoIt is sometimes pointed out that the business policy of the top management does not reach the employees and that, at the same time, opinions from the employees do not reach the top.

In “Action Learning,” the executive training program, a team described it like this: “The middle managers are functioning as a clay layer, through which no water passes.” In a corporate organization, middle managers play a very important part. When you are fully conscious of your position as a leader, communication between the top management and subordinates should be successful. Being busy is just an excuse.

Middle managers of our company play two important roles. One is from the management aspect; to exercise a strong leadership and achieve the organizational goals. The second is a role as a professional player; to contribute to the business performance with their advanced expertise.

Whichever role they may play, managers should understand the President’s visions and the corporate principles, set a good example to inspire others, and teach and develop the young.

For everyday duty, I particularly ask everyone to have in mind the Sumitomo Spirit, such as “Shinyo-kakujitsu,” “Fusu-furi” and “Jiri-rita Koshi-ichinyo,” meaning “place importance on integrity and sound management,” “no easy gains,” and “mutual prosperity, respect for the public good,” respectively.

Returning to the starting point, staying calm, fair play, and showing cordial attitude are very important. Among the Sumitomo Spirit, “Banji nissei” is the one that touched my heart the most. “Banji nissei” means “to do your sincere best, not only in business, but also in every aspect of your life.” This spirit is so important yet difficult to practice and it leads the way to “selflessness” as people say.

Now, it is getting more like a spiritual zen riddle, but the bottom line of my message to the administrative members is that you are the very core of the company and that I ask you to show your spirit in leading the future of the Sumitomo Electric Group.

I believe that this spirit can also be shared when engaging in the recovery and reconstruction effort of the great earthquake and tsunami.

March 18, 2011,15:13 +0900(JST) Let’s Work Together to Restore and Reconstruct (To Group Members and Their Families)

The Sumitomo Electric Group set up our earthquake crisis headquarters immediately in the aftermath, confirming the safety of employees and their families and starting on repair and restoration work in all our facilities. Early this week, I travelled in person to check our business establishments in the north Kanto area, including Sumitomo (SEI) Electronic Wire, Inc., Sumitomo Electric Flat Components, Inc., Sumitomo Electric Tochigi Co., Ltd., and Kiyohara Sumiden Ltd.

In these facilities, there was fortunately not much human toll. I witnessed that despite all the hardships, all employees were hard at work, checking equipment and tackling repair and restoration work so that production can resume. I would like to thank everyone again for their effort. I would also like to urge everyone to ensure that safety comes first and do everything necessary to avoid secondary disasters.

The areas affected by the disaster are facing great difficulties - shortages of water, food and fuel. From our Kansai facilities, we sent supplies of food and water to our business partners in the disaster stricken areas, although they represent only a drop in the ocean. We are facing an unprecedented predicament. We need to overcome this national calamity by the whole country uniting, reacting calmly and helping each other.   

I am greatly heartened by the warm support we are receiving from the world over, as shown in the news. Our Group conducts business in more than thirty countries around the globe. Our customers and employees in all these countries have sent us numerous e-mail messages of encouragement. Thank you very much indeed. The cross-border partnerships we have with our friends all over the world are essential. We need to look after our network of cooperation in this crisis and beyond.

We cannot yet relax, with many unexpected events unfolding after the great quake and tsunami. However, I would like to see every one of us hold out hope for the future, adhering to the spirit of the saying “Illuminating a small corner of society is what makes a national treasure.” Let us engage in the recovery and reconstruction effort with utmost and earnest dedication.

March 14, 2011,19:25 +0900(JST) Message to the Sumitomo Electric Group Members –Upon the Great Tohoku Earthquake and Tsunami

The earthquake struck the north-east and Pacific coast of Japan, causing massive damage to Tohoku, Kanto and other wide areas in the country. I pray for the safety of the people in the regions with minimum casualties, while paying respect to those who are committing the rescue work. I offer my deepest condolences to the victims of this natural disaster, and my heartfelt sympathy to our employees and their families who have been affected.

Soon after the quake, our group companies started confirming the safety of our people and their families, while starting restoration activities for our business. I would like to take this opportunity to thank our group members who are involved in these activities in the affected regions. In the restoration activities, please take extreme caution for the second disaster.

On such occasions, it is of the most importance for each and every one of us to do our best in the respective position, and work together with the spirit of mutual cooperation among the group companies and affiliates. In rebuilding the nation, we will have to face various difficulties, but it is time for us to work together in a united effort through a close communication among the group companies to overcome this critical situation.

Our company has to respond to the social needs through providing infrastructure products and taking on other production for affected manufacturers. For the earliest recovery of society and industries in Japan as well as our group business, I am going to take the lead in the assistance.

To save the victims and help the affected regions, we are also considering company-wide assistance, including monetary donation, humanitarian aid and material supports. Apart from these corporate efforts, however, I would also like to ask you for active involvement in volunteer activities on a personal basis.

We have experience and knowledge learnt from the Great Hanshin-Awaji Earthquake. Once again, I ask each and every one of you to demonstrate your sincerity in your respective workplaces and positions, and work together to overcome this national crisis.

SUMITOMO ELECTRIC President CEO Masayoshi Matsumoto

Born in 1944 in Hyogo Prefecture, Masayoshi Matsumoto joined Sumitomo Electric in 1967. After serving as General Manager of Chubu District Office, Managing Director and Senior Managing Director, he assumed office of President and CEO in June 2004.

His leisure activities include jogging, reading and art appreciation. Also a seasoned athlete, he played baseball in junior high school and practiced judo in senior high school. In university, he threw the javelin competitively and participated in all-Japan inter-university competitions.

Recent posts



  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sep
  • Oct
  • Nov
  • Dec











About This Blog


This blog delivers updated information in an XML-based content delivery format (RSS). Get the URL into your RSS reader or RSS compatible browser.

Corporate Profile Video
Sumitomo Electric Channel