September 26, 2008,09:30 +0900(JST) Shinkansen timetable and diamonds
The core of Sumitomo Electric’s business management principles is to serve our customers and the world at large through our original products, services and activities. Since its founding, Sumitomo Electric has produced numerous products founded on technologies that we can proudly show to the whole world as “ours.” One such product whose significance is visibly understandable is, in my opinion, artificial diamonds.
Diamonds are the hardest material produced on earth, with the highest thermal conductivity and the smallest thermal dilatation, which transmits sound most rapidly. At Sumitomo Electric, we are capable of manufacturing diamonds artificially and stably.
On hearing the word “diamond,” most people usually think of diamond as a jewel. Our diamond, on the other hand, is an industrial tool so may lack decorative beauty.
Recently, we had our diamond photographed for a promotion to advertise our cutting-edge technology. The photograph will be featured on the front and inside-front pages of the pocket timetable of Tokaido-Sanyo Shinkansen (bullet train).
There are some common features of diamonds and shinkansen: solidness, excellent performance... I hope that you will find the pocket timetable useful.
The pocket timetable will be made available at major shinkansen stations following a timetable revision in October. Copies featuring photographs of our diamonds will be randomly distributed along with those with other companies’ advertisements. So if you come across one with yellow diamonds, I hope you will take it in your hands and see our pride.