July 5, 2007,09:45 +0900(JST) Photo shoot

I’d like to take a break from serious matters today and take up some light subjects.

On Tuesday, June 19, I had a photo shoot.
That’s one of many different duties that I must perform at least once a year as company president.

A photo shoot is a must, whether you like it or not, since the President’s portraits must appear in the Group’s publications and official documents, and you can’t keep using old photos for years.

I went to the studio wearing a suit that would be suitable for various occasions and one of my favorite ties, as requested by the Public Relations Department.
In the studio, I moved as I was told by the photographer, the photographer’s assistant and the staff, raising my hand, lowering my hand, standing up, sitting down, posing, smiling, smiling more radiantly … I tried a radiant smile as I was directed, but ended up being told it wasn’t radiant enough …

This year, in addition to the “serious” portraits that we take every year, we also took some in more relaxed poses to be used for various other purposes, such as:


I was told to pose so as to create a slightly “roguish” feeling, which was not an easy thing for the President of Sumitomo Electric to do. I think I did my best, but I’m afraid these photos might appear a little strange to people who know me.

I suppose they will actually be rarely used. Anyway, this photo shoot made me take to my heart the great effort models and actors must be going through as they pose with such apparent ease before cameras to create whatever effect is desired.

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SUMITOMO ELECTRIC President CEO Masayoshi Matsumoto

Born in 1944 in Hyogo Prefecture, Masayoshi Matsumoto joined Sumitomo Electric in 1967. After serving as General Manager of Chubu District Office, Managing Director and Senior Managing Director, he assumed office of President and CEO in June 2004.

His leisure activities include jogging, reading and art appreciation. Also a seasoned athlete, he played baseball in junior high school and practiced judo in senior high school. In university, he threw the javelin competitively and participated in all-Japan inter-university competitions.

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