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Home > Press Release > 2013 > January 6

President’s New Year Message to Employees (summary)

January 6, 2014
Sumitomo Electric Industries, Ltd.
Masayoshi Matsumoto, President & CEO

Happy New Year to you all! Upon welcoming this brand new year, I am truly happy to be able to exchange New Year greetings with you.

I have to admit that the outlook for the global economy in 2014 is still uncertain. The Japanese economy also remains unpredictable due to concerns over the energy supply, hollowing out of industry, and upcoming increase in the consumption tax rate. In view of this, I would like to ask you to pay special attention to the following three items.

(1) Nurture the spirit of creative destruction and implement it

Today, due to the progress of technology and globalization, the world is changing at an unprecedented scale and speed, bringing about sudden unforeseeable changes everywhere in the world. To deal with these changes, we should clearly discern the nature of each change and respond to it flexibly and carefully.

In so doing, if you go back to the basics, considering the purpose of your tasks, you will find a completely new concept or method that defies conventional theories. This is “creative destruction.” The key to it lies in diversity and communication; exchanging frank opinions with people of different backgrounds will allow you to gain new perspectives and have a broader horizon. Towards the goals of VISION 2017, we must proactively take on challenges in different fields with clear targets and timelines and discover new markets. To this end, it is vitally important to promote communication between our R&D, production and marketing sections.

(2) Identify problems at an early stage and respond to them promptly and thoroughly

I would like remind every one of you that every task contains potential risk factors. Managers and supervisors, in particular, need to keep in mind that the workplace is a constantly changing organism and therefore they must always inspect actual sites and products so as to be able to notice even the slightest sign of trouble in day-to-day operations.

Having said that, once a problem occurs, it is important to carefully investigate the root cause, solve the fundamental problem, and share solutions for substantial improvements with others. For a problem arising in conducting global business, you need to understand the local culture, customs and religion, otherwise things may become even worse and more complicated. In such a case, please take necessary actions, well referring to the lessons learned in the past.

(3) Reinforce SEQCDD improvement activities and compliance

The recurrence of similar problems should be prevented by cross-sectionally sharing information about root courses and possible solutions. If there is a gap between your target and actual performance, analyze the results and try to find solutions, consulting with other departments.

As for compliance, in light of past examples, we must strengthen our ethical convictions and remember the principles of the Sumitomo Spirit: “Fusu-furi (do not act rashly or carelessly in pursuit of easy gains)” and “Shinyo-kakujitsu (place importance on integrity and sound management).” In your duty, if you feel something weighing on your conscience, please stop and remember that we should not allow ourselves to commit any action that can violate the Spirit.

To this end, I expect every one of you to make an effort to create a work environment that is open and supportive to every employee while maintaining strict work ethics. I would also like you to take time to further improve yourself in your private life and enjoy social activities to stay healthy and content, keeping a good balance of work and life.

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