Home > Company Information > SEI WORLD >2015 Vol. 459 > Group Company of the Month

Group Company of the Month:Middle East Office

Middle East
Office
Report from Sumitomo Electric Industries, Ltd. Middle East Office, which is engaged in market research, information collection, and sales support in order to contribute to improving infrastructure systems in Middle Eastern societies
Hikaru Hoshino, Middle East Office
Hikaru Hoshino
Middle East Office
Sumitomo Electric Industries, Ltd. Middle East Office
Company Profile
Company Name
 
Sumitomo Electric Industries, Ltd. Middle East Office
Established
 
July 2008
Business
 
Market research and information collection regarding the general Middle Eastern region, as well as sales support for Sumitomo Electric Group’s products
Representative
 
Satoshi Mutou

The Middle East Office was established in July 2008 as a representative office in the Free Zone adjacent to Dubai Airport. As the Sumitomo Electric Group’s only sales support base in the Middle Eastern market, the office is engaged in market research, information collection, and sales support for optical fibers, lightwave network products, industrial wires & cables, and new- business-related products (concentrator photovoltaic systems, redox flow batteries, and water treatment membranes).

Working hard every day to contribute to the development of the Sumitomo Electric Group beyond the different climate, cultures, and business customs

The Middle East, where Arab and Islamic ways of thinking underlie people’s daily lives and business customs, is currently enjoying continuously high economic growth, due mainly to its oil money. In the region, the development of infrastructure and modernization of cities are proceeding at a fever pitch. Our office consists of not only Japanese expats, but also staff members from India, the Philippines, and Pakistan. In this environment with its different climate, cultures, and business customs, I work hard every day.

I was transferred to the Middle East Office this April. I am responsible for providing support regarding sales of Sumitomo Electric Group’s general products to power and oil companies affiliated with the governments of various countries. We are now focusing mainly on power-cable-related products. In this field, the scale of each project is very large, so cooperation from many parties is indispensable. In addition, it is not unusual that one project can take a few years to complete.

Currently, we are also focusing on sales expansion of products manufactured not only by group companies in Japan but also by overseas group companies, such as in India and Saudi Arabia. Thus, the significance of the Middle Eastern market is growing throughout the Sumitomo Electric Group.

We would like to continue contributing to the development of the Sumitomo Electric Group and improving infrastructure systems in Middle Eastern societies.

Staff members of the Middle East Office
Staff members of the Middle East Office
Profiles of Local Staff Members

Girish

Girish

I’m Girish, an engineering manager, age 41 and a father of two children. Since I joined this office on October 10, 2010, I have been in charge of fiber optic products, such as FTTx products and fusion splicers. I travel throughout the Middle East to provide technical support and after-sales services. We are generating favorable results, especially in the UAE, Saudi Arabia and Qatar, and are grateful for excellent support from people in Japan. Working for Sumitomo Electric provides me opportunities to learn extensively about both Japanese and Middle Eastern cultures. I enjoy working every day.

Lanie

Lanie

I am Lanie, from the Philippines, joining this office in 2009. I was the first staff member employed by this office. I believe that it is my destiny to join and work for Sumitomo Electric I have been engaged in clerical work for the office, and support for staff members. At the beginning of this year, the scope of my duties was expanded, and now I participate in after-sales services for fusion splicers. This is an opportunity provided by Sumitomo Electric for me to develop myself, and I am really proud that I can work at such an excellent company.

Places of Interest

Dubai, City in the Middle of the Desert

The Desert and Dubai
Dubai is one of the seven emirates comprising the United Arab Emirates. Located on the Arabian Peninsula, the city faces the Persian Gulf.* The city lies within the desert and is situated along the sea, making high temperatures and humidity its dominant characteristics. In the mid-summer, the temperature hits incredible 50°C.

*Called the Arabian Gulf in the UAE.

UAE desert
UAE desert
Arab Society and Dubai
Muslims, mainly local Arabs, have the duty of praying five times a day. In addition, during the month-long Ramadan, they have the duty of not eating or drinking anything between the rising and setting of the sun. During this period, almost all restaurants are closed. Moreover, basically, they are prohibited by Islamic rules to have alcoholic drinks and pork, which are available only at certified shops and hotels. If you live in this country, you need to learn to live with both the Arab and Islamic worlds.
A mosque, a symbol of Islam
A mosque, a symbol of Islam
Dubai as an International City
A few decades ago, Dubai was nothing more than desert, but in a twinkling, the city has transformed into one of the world’s pre-eminent cities. The symbol of this transformation is Burj Khalifa, at 828 m the world’s tallest building. Opened in 2010, the building stands in the center of the city’s skyscraper area, rising high over the other high-rise buildings.
Burj Khalifa, 828 m
Burj Khalifa, 828 m

Rides in Dubai

The operation of the unmanned Dubai Metro was launched in 2009 as the Middle East’s first urban railroad. This was constructed by a Japanese corporate complex. Actually, we supplied cables by SIK,* an Indonesian subsidiary. In 2013, Japanese Prime Minister Shinzo Abe visited Dubai and took a trial ride on the metro. Currently, a third route is in the planning stage as part of preparations for EXPO 2020 Dubai.

People’s main transportation means is cars. On the streets, you can see many cars imported from Japan, Europe and the United States. Some wealthy people own several luxurious cars at one time, such as Ferrari and Lamborghini.

*SIK: PT. Sumi Indo Kabel Tbk., a company manufacturing and selling industrial wires and cables

Dubai Metro
Dubai Metro
High-rise buildings in the city
High-rise buildings in the city

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