Home > Company Information > SEI WORLD > 2015 Vol. 451 > Group Company of the Month

Group Company of the Month:WIN-M

SEPS
A report from Singapore SEPS, which is expanding its presence as a regional hub in terms of sales, marketing and physical distribution for electronic products and many other items
Tomonobu Minami Sales Department
Yoshitomo Kadokura
Sales Department
Company Profile
Company name
 
Sumitomo Electric Interconnect Products (Singapore) Pte. Ltd.
Established
 
August 1978
Business
 
Sales and marketing of products of Sumitomo Electric and group companies
Representative
 
Akitoshi Umemoto

Sumitomo Electric Interconnect Products (Singapore) Pte. Ltd. (SEPS) was established in 1978 as a base for processing harnesses for the electronic wire business. In 1998, the company became a sales company. Currently, serving as a base for handling a wide variety of Sumitomo Electric items, ranging from electronic products such as electronics wires, flexible printed circuits (FPCs), and irradiated products, to optical communications/transmission device products, and water treatment modules, the company sells products to customers throughout the world, mainly within ASEAN.

Striving to Ensure Communication with Local Staff and Customers to Establish Relationships of Trust

Sumitomo Electric Interconnect Products (Singapore) Pte. Ltd. (SEPS) is located in the Jurong area, in the western part of Singapore near Johor Bahru in Malaysia. This year will mark our 37th anniversary. As the regional hub for Southeast Asia and India, where continued economic growth is expected, we work on expanding sales channels of Sumitomo Electric’s electronic products and many other items. Since we do business with diverse customers in cooperation with diverse in-house divisions, we use not only Japanese, but also English, Chinese, and sometimes Malay.

I was transferred to SEPS in October 2012. As a sales person of irradiated products, such as shrinkable tubes, I sell products in a wide range of markets, such as the electronics and automobile & two-wheeled vehicle fields in Southeast Asia, and the infrastructure field in India. When working with local staff and customers, I sometimes experience a language barrier and differences in approach and customs. I strive to ensure good communication with them, thereby establishing relationships of trust.

SEPS staff members
SEPS staff members
Profile of Local Staff Members

Michael Chua

Michael Chua

Hello, everyone. I’m Michael Chua. I joined SEPS in 1994, and this is my 21st year at the company. Currently, as a senior sales manager, I’m mainly engaged in sales and marketing of flat cable products, with my responsibilities covering an extensive field ranging from management of sales and profits to cultivation of new customers. My future target is to reinforce sales expansion in Indonesia, Vietnam, and the Philippines, where demand growth is expected.

Li Jun

Li Jun

Hello, everyone. I’m Li Jun. Joining SEPS in 2014, I’m a member of the accounting and finance division. Presently, I’m responsible for management of accounts payable. I often contact members of Sumitomo Electric’s accounting-related divisions and overseas group companies. Thanks to my rewarding job and excellent coworkers, my days are very fulfilling. Aiming to achieve further growth, I would like to continue contributing to my team.

Places of Interest

Singapore ? Multiethnic Country

Singapore’s Diversity

Merlion
Merlion

Singapore comprises a number of different ethnic groups, such as Chinese (77%), Malay (14%), and Indian (8%). This has led to the creation of a unique fusion... of religions, languages, cultural traditions, and food cultures. People in this country respect one another, and it is common to find a Muslim mosque next to a Hindu temple.

Traffic in Singapore

ERP
ERP

In Singapore, economic development has led to enhanced demand for automobiles. To mitigate traffic congestion, the Singaporean government has introduced the Certificate of Entitlement (COE), under which the number of holders of a vehicle acquisition entitlement, valid for just 10 years, is limited, thereby controlling the total number of registered vehicles. Sometimes the cost of a COE is higher than that of the vehicle itself, and this is why it is said that the cost of obtaining a vehicle in Singapore is higher than in other countries. Another measure to relieve traffic jams is the introduction of Electronic Road Pricing (ERP), an automatic fee collection system. When you pass through special gates established on streets mainly in urban areas, the fee is collected automatically in accordance with the designated fee structure depending on the time of day, even if you are not driving on an expressway.

Singapore’s Unique Laws and Fines

As many of you may know, in Singapore, if you litter, you will be fined. In addition, you cannot bring chewing gum into the country, and smoking indoors is strictly prohibited. Since there are many regulations different from those in Japan, you need to take care. You must also note that you cannot bring duty-free cigarettes into Singapore. It is banned to own a cigarette that does not bear the official mark indicating that it has been sold in Singapore. However, if you have a certificate provided at the time of your customs declaration, you can possess such a cigarette. If you smoke, you should remember this.

F1 Singapore Grand Prix(The only nighttime auto race in the world)
F1 Singapore Grand Prix(The only nighttime auto race in the world)
Singapore River
Singapore River
Arab Street at night
Arab Street at night
Light-up in the Gardens by the Bay
Light-up in the Gardens by the Bay

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